Two in three people “too embarrassed” to wear Google Glass

Two thirds of UK people surveyed claim they would not be comfortable wearing Google Glass products, according to a survey from LoveMyVouchers.co.uk.

The survey, which asked 1132 of LoveMyVouchers’ subscribers, had pretty negative viewpoints for Glass all round.

68% of respondents said they wouldn’t be comfortable wearing Google Glass products in public, whilst 64% said they wouldn’t be comfortable talking to someone wearing a Google Glass product.

Part of this might be down to seven in 10...

By James Bourne, 07 January 2014, 0 comments. Categories: AR, Brands, Reputation, Research.

Google Glass: What will it bring to businesses?

We’re sure you’re all in the know about Google Glass by now, but have you considered the effect these specs might have on your business? The techno-enthusiasts at Google HQ have designed and implemented a whole new way of browsing and using a computer with an innovative optical head-mounted computer in the form of glasses; the headset is intended to be used similarly to a smartphone with swipe-action browsing and voice-controlled command inbuilt into the glasses.

Google’s intention behind...

By Gareth Morgan, 20 August 2013, 0 comments. Categories: AR, Google, Strategy.

Microsoft tries to gain back Windows 8 ad trust with Ad Pano

Nearly two months ago I’d written an article on our sister site DeveloperTech how Windows 8 developers were not being paid for their in-app advertisements, and how it was affecting their finances. Now Microsoft could be trying to restore trust and rival Apple’s “iAds” with Ad Pano.

The platform which enables this new interactive advertising is even reminiscent of the iAd platform, but available on any screen where...

By Ryan Daws, 24 June 2013, 0 comments. Categories: Advertising, Apps, AR, Brands, Consumers, Gaming, Industry, Social Media, Viral.

Google Glass is “the next iPhone” says analyst, prime for marketing?

Wearable computing has taken headlines by storm recently; from wrist-based such as the Kickstarter-success Pebble, to those sitting on your nose like Google’s Glass. Amid concerns and “fashion” issues; many wondered whether these devices would take off, alongside privacy concerns.

Well it looks like it will, it looks like it will be big, and due to the popularity we’re left thinking how it could be great for some innovative marketing.

According to a new report by...

By Ryan Daws, 21 June 2013, 1 comment. Categories: Advertising, Android, Apps, AR, Google, Industry, Infographic, Location, Mobile, Research.

Awesome Augmented Reality app from VW

As the months go by, I hear more and more about augmented reality. I have to admit, I thought the uptake would have been far quicker and perhaps I’ve missed a lot of things, but it’s definitely not as popular as I had expected.

There are some really awesome ideas already, but very few of them, to me, hold great value. Well, that was until I saw this application from VW and although it doesn’t hold great value in the great sense of things, it certainly holds huge value in terms of marketing...

By imod.co.za, 28 July 2011, 0 comments. Categories: Apps, AR, Brands.