Marketing Tech News

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    App Annie report reveals freemium rules for app revenue

    James Bourne

    Freemium is the fastest growing business model for mobile app revenue, according to the latest industry report. The report from analytics provider App Annie in conjunction with IDC showed that in key countries – Brazil, Canada, France, Germany, India, Japan, Russia, South Korea, the UK and the US – freemium revenues went up by 211% between 2012 and 2013. In app advertising money also went up, but not as quickly – 56%.

    About 3 weeks, 2 days ago - 0 comments - Categories: Advertising, Apps, Mobile
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    The advantages of application integration for today’s email marketer

    Janis Rose

    Email marketing systems can be integrated with ecommerce platforms, SMS marketing platforms, social media applications, calendar applications, task management apps and many more...

    About 2 months, 2 weeks ago - 0 comments - Categories: Apps, Industry
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    Candy Crush Saga most popular app in 2013, according to App Annie

    James Bourne

    The latest app trends report from analytics provider App Annie has revealed good news for the UK industry; Candy Crush Saga was the most popular app by number of downloads in 2013. The app, from developer house King, beat off competition from other perennial gaming app powerhouses, including Subway Surfers (2nd), Temple Run 2 (3rd), and Angry Birds (6th). Yet when it came to revenue, Candy Crush Saga finished second behind GungHo Online’s Puzzle & Dragons.

    About 2 months, 2 weeks ago - 0 comments - Categories: Apps, Branding, Brands, Research
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    Netflix alters its ‘Long Term View’ again as Hulu unveils BBC deal

    James Bourne

    The past couple of days have held a few interesting developments in TV consumption, with Netflix changing the wording of its company vision statement, and Hulu announcing a programme share deal with BBC North America. The change to Netflix’s Long Term View wasn’t announced by the TV streaming provider, yet was picked up on by analysts who note a more confident approach to Netflix’s business operations in the statement.

    About 7 months ago - 0 comments - Categories: Apps, Industry, Strategy, TV, Video
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    eHarmony UK revamps site, reinforces brand value

    James Bourne

    eHarmony.co.uk has revamped its website with several new features in order to provide a better experience for its customer base, as well as reinforce its brand image. The new features include changes to the dating site’s famous relationship questionnaire, which is now one-question per page in line with mobile device traffic. Similarly, eHarmony has also launched a more detailed personality analysis, called the ‘Book of You’.

    About 7 months, 2 weeks ago - 0 comments - Categories: Apps, Branding, Brands, Community, Design, Mobile, Reputation
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    How to get better users into your mobile app

    Kontagent Kaleidoscope

    If you’re in the mobile business, chances are you know how much money your app generates. And you probably also know how many users have installed your app. But do you know which of your customers are your biggest spenders? Or how many of those users came as a result of your marketing efforts or, for that matter, which campaigns are actually working? There’s a good possibility you don’t know any of these answers. And if that’s the case, you’re putting your mobile business at risk.

    About 8 months, 2 weeks ago - 0 comments - Categories: Apps, Mobile, Strategy
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    Your app is dead: Why you’re losing users and revenue without even knowing it

    Kontagent Kaleidoscope

    The mobile market is incredibly competitive. With over 20,000 apps released monthly in Apple’s App Store alone, getting customers to notice your mobile offering can be tough and expensive. But what can be even harder is getting them to use it more than once. Let’s face it, most of your customers are either not using your app—or worse, uninstalling it altogether. How do we know? Because data doesn’t lie. Research shows that up to 90 percent of apps are deleted after only one use.

    About 8 months, 4 weeks ago - 0 comments - Categories: Analytics, Apps, Mobile, Strategy
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    What Macy’s is doing right (and wrong) in mobile

    Kontagent Kaleidoscope

    Macy’s has been aggressively developing its mobile presence since 2009, before many other retailers even knew what mobile was. Since the company introduced its first mobile app, the channel has delivered continued growth in terms of session length, sales conversion rate, average order value and sales penetration to total .com sales. But it's not all going on the right path...

    About 9 months ago - 0 comments - Categories: Analytics, Apps, Brands, Mobile, Strategy
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    How to successfully make the leap from web to mobile

    Kontagent Kaleidoscope

    Transitioning your business into the mobile realm isn't easy. There are countless factors to consider that can make or break your endeavour. And about the only thing that's certain is that not having a mobile presence is no longer an option. If you want to succeed in this brave new world of business, engaging customers through their mobile device is critical.

    About 9 months, 1 week ago - 0 comments - Categories: Apps, Mobile, Strategy
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    From targeting to conversation: When big data really gets valuable

    William Corke

    We know Big Data presents terrific potential for marketing. Current thinking, however, may be holding brands back from enjoying its true potential. As in Matt Assay’s recent piece for Marketing Tech, we’re urged to use tracking and Big Data analytics for targeting and optimisation. But actually, the biggest opportunity lies beyond targeted advertising. It lies in Big Data-powered conversations, between the customer and business.

    About 9 months, 2 weeks ago - 0 comments - Categories: Advertising, Analytics, Apps, Strategy
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