App Annie report reveals freemium rules for app revenue

Freemium is the fastest growing business model for mobile app revenue, according to the latest industry report.

The report from analytics provider App Annie in conjunction with IDC showed that in key countries – Brazil, Canada, France, Germany, India, Japan, Russia, South Korea, the UK and the US – freemium revenues went up by 211% between 2012 and 2013. In app advertising money also went up, but not as quickly – 56%.

Paid revenue, by contrast, went down by 29% from 2012 to 2013, while...

By James Bourne, 28 March 2014, 0 comments. Categories: Advertising, Apps, Mobile.

The advantages of application integration for today’s email marketer

The buzzword, for some years, has been “integration” but what does that mean for email marketers?

You, the email marketer, have a powerful and important tool in your automated email marketing system. It’s sending emails out, recording statistical data, targeting specific segments with (hopefully) the right messages and turning more and more people into customers. That’s great, but what about the rest of the company.

What about the Sales Department and the colossal CRM system that is...

By Janis Rose, 31 January 2014, 0 comments. Categories: Apps, Commerce.

Candy Crush Saga most popular app in 2013, according to App Annie

The latest app trends report from analytics provider App Annie has revealed good news for the UK industry; Candy Crush Saga was the most popular app by number of downloads in 2013.

The app, from developer house King, beat off competition from other perennial gaming app powerhouses, including Subway Surfers (2nd), Temple Run 2 (3rd), and Angry Birds (6th).

Yet when it came to revenue, Candy Crush Saga finished second behind GungHo Online’s Puzzle & Dragons. The best money-making app outside of gaming...

By James Bourne, 30 January 2014, 0 comments. Categories: Advertising Technology, Apps, Campaigns, Research.

Netflix alters its ‘Long Term View’ again as Hulu unveils BBC deal

The past couple of days have held a few interesting developments in TV consumption, with Netflix changing the wording of its company vision statement, and Hulu announcing a programme share deal with BBC North America.

The change to Netflix’s Long Term View wasn’t announced by the TV streaming provider, yet was picked up on by analysts who note a more confident approach to Netflix’s business operations in the statement.

“Over the coming decades and...

By James Bourne, 18 September 2013, 0 comments. Categories: Apps, Commerce, Strategy, TV, Video & Audio.

eHarmony UK revamps site, reinforces brand value has revamped its website with several new features in order to provide a better experience for its customer base, as well as reinforce its brand image.

The new features include changes to the dating site’s famous relationship questionnaire, which is now one-question per page in line with mobile device traffic. Similarly, eHarmony has also launched a more detailed personality analysis, called the ‘Book of You’.

Further, the site now incorporates responsive design, again with a...

By James Bourne, 04 September 2013, 0 comments. Categories: Advertising Technology, Apps, Branding, Campaigns, Design, Mobile, Publishing.

How to get better users into your mobile app

If you’re in the mobile business, chances are you know how much money your app generates. And you probably also know how many users have installed your app. But do you know which of your customers are your biggest spenders? Or how many of those users came as a result of your marketing efforts or, for that matter, which campaigns are actually working? There’s a good possibility you don’t know...

By Kontagent Kaleidoscope, 07 August 2013, 0 comments. Categories: Apps, Mobile, Strategy.

What Macy’s is doing right (and wrong) in mobile

Will mobile kill the brick-and-mortar star?Macy’s has been aggressively developing its mobile presence since 2009, before many other retailers even knew what mobile was. Since the company introduced its first mobile app, the channel has delivered continued growth in terms of session length, sales conversion rate, average order value and sales penetration to total .com sales.

At the National Retail Federation’s (NRF) 102nd Annual...

By Kontagent Kaleidoscope, 22 July 2013, 0 comments. Categories: Apps, Campaigns, Data & Analytics, Mobile, Strategy.

How to successfully make the leap from web to mobile

Transitioning your business into the mobile realm isn’t easy. There are countless factors to consider that can make or break your endeavour. And about the only thing that’s certain is that not having a mobile presences is no longer an option. If you want to succeed in this brave new world of business, engaging customers through their mobile device is critical.

Smartphone users

By Kontagent Kaleidoscope, 15 July 2013, 0 comments. Categories: Apps, Mobile, Strategy.

From targeting to conversation: When big data really gets valuable

We know Big Data presents terrific potential for marketing.  Current thinking, however, may be holding brands back from enjoying its true potential.

As in Matt Assay’s recent piece for Marketing Tech, we’re urged to use tracking and Big Data analytics for targeting and optimisation.  But actually, the biggest opportunity lies beyond targeted advertising. It lies in Big Data-powered conversations, between the customer and...

By William Corke, 08 July 2013, 0 comments. Categories: Advertising, Apps, Data & Analytics, Strategy.