App Annie report reveals freemium rules for app revenue
Freemium is the fastest growing business model for mobile app revenue, according to the latest industry report.
The report from analytics provider App Annie in conjunction with IDC showed that in key countries – Brazil, Canada, France, Germany, India, Japan, Russia, South Korea, the UK and the US – freemium revenues went up by 211% between 2012 and 2013. In app advertising money also went up, but not as quickly – 56%.
Paid revenue, by contrast, went down by 29% from 2012 to 2013, while...