How John Lewis’ latest Christmas ad continues the conversation in-store
Picture credit: John Lewis
John Lewis has long set the bar for Christmas television advertising. This year it has gone one step further, bringing the advertising in-store with technology designed to extend the experience beyond the TV screen; but at what cost? Pester power could end up costing parents – and the retailer – dearly.
The £1 million television advertisement, which airs for the first time on TV tomorrow night after being unveiled on social media today, is part of a £7...