Marketing Tech News

  • mt

    Apple most desired mobile brand in emerging markets, research finds

    James Bourne

    The latest research, this time from mobile marketing provider Upstream, has revealed that Apple is the most liked brand in the developing world, even though Android phones are more accessible to use. The research, compiled in the report ‘The Next Mobile Frontier’, polled over 4500 consumers in Brazil, China, India, Nigeria and Vietnam – three BRIC countries and one MINT country – and found that 32% of respondents wanted iDevices most, followed by Samsung (29%) and Nokia (13%).

    About 1 month, 3 weeks ago - 0 comments - Categories: Apple, Brands, Research
  • mt

    Three in five iPhone users have “blind loyalty” to Apple brand, poll finds

    James Bourne

    Once you get an iPhone, you don’t go back. That’s the result of a UK survey from SIM Only Contracts, which found that 59% of respondents wouldn’t consider another phone when upgrading. This “blind loyalty” comes from two sources: inertia and impressiveness. More than three quarters (78%) of those polled admitted they “couldn’t imagine having a different type of phone now”, whilst a further half (52%) said they were “really impressed” with their iPhone.

    About 2 months, 1 week ago - 0 comments - Categories: Apple, Brands, Reputation
  • r

    How to market your business… like Apple

    Jim Connelly

    Here’s a valuable marketing tip, from one of the world’s most successful companies - how does Apple sell so many premium priced devices regardless of market conditions?

    About 2 months, 3 weeks ago - 0 comments - Categories: Apple, Brands, Strategy
  • mt

    Wells Fargo downgrades Apple’s rating, shares suffer

    James Bourne

    Investment bank Wells Fargo has downgraded Apple’s market rating from “outperform” to “market perform”, ensuring 2014 will not start well for Cupertino. The news evidently sent ripples around the marketplace, with Apple’s shares dropping as much as 1.4pc in early trading yesterday.

    About 3 months, 2 weeks ago - 0 comments - Categories: Apple, Brands, Reputation
  • r

    The iPad Air: Analysing Apple's naming strategy

    CatchWordBranding

    Apple surprised the tech world by naming its new tablet the iPad Air. This gutsy naming choice pulls from the company’s established naming lexicon while emphasizing the product’s main selling point: its thin and light design. However, there are some risks to this naming strategy.

    About 6 months ago - 0 comments - Categories: Apple, Branding, Brands
  • mt

    Apple world’s most valuable brand, replaces Coca-Cola

    James Bourne

    Apple has been named the world’s most valuable brand by Interbrand, bringing to an end Coca-Cola’s 13 year unbroken stay at the top of the chart. The soft drinks manufacturer finished 2013’s result in third position, with Google claiming the silver medal. IBM and Microsoft rounded off the top five.

    About 6 months, 3 weeks ago - 0 comments - Categories: Apple, Branding, Brands, Reputation, Research
  • r

    Brand morphology: How breakfast cereal got its 'O'

    CatchWordBranding

    Brand names are part of the language. As such, they are living, growing, evolving things. Language changes over time, with new words arising and meanings shifting. Brand names, as part of the language, follow many of the same patterns. This interplay of linguistics and marketing creates both challenges and opportunities. So why does 'o' mean breakfast?

    About 8 months, 1 week ago - 0 comments - Categories: Apple, Branding, Brands, Strategy
  • mt

    Regulator shuts down TweetDeck due to accounting irregularities

    Ryan Daws

    In less than 140 characters, let’s explain the situation: “TweetDeck fails to file financial records, gets ‘dissolved’ by Cardiff-based Companies House”.

    About 11 months, 2 weeks ago - 0 comments - Categories: Android, Apple, Apps, Brands, Reputation, Twitter
  • r

    How social media is changing journalism

    Gareth Crew

    There is one phrase that you hear more and more of as we canter through this decade: crowdsourced journalism. It’s the term that defines how the ordinary person on the street is now breaking news in a way that is incomprehensible for most journalists.

    About 1 year, 3 months ago - 0 comments - Categories: Apple, Social Media, Twitter
  • mt

    Global mobile ad impression report shows 'two horse race'

    Matt Henkes

    Apple and Samsung continue to dominate the smartphone advertising market, with nine of the top ten devices in terms of mobile ad impressions attributed to the two manufacturers.

    About 1 year, 5 months ago - 0 comments - Categories: Advertising, Android, Apple, Mobile
< Previous 1 2 3 4 5