Marketing Tech News

  • mt

    Rightmove picks Crimson Hexagon to stay on top of social

    James Bourne

    Property advertiser Rightmove has enlisted the help of Crimson Hexagon to provide social media sentiment analysis, replacing Radian 6. This represents a big client win for Crimson Hexagon, whose ForSight analytics tool holds over 400bn social media posts in its database and adds another billion every two days.

    About 1 month, 1 week ago - 0 comments - Categories: Analytics, Brands, Social Media
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    Captify: Is search retargeting the future of advertising as we know it?

    James Bourne

    It’s official: for publishers and brands, traditional banner ad campaigns simply don’t cut it anymore. With acceptable CTR figures continuing to slide, and users becoming increasingly immune to online advertising, something had to give. UK-based startup Captify is one of those companies looking to change things round. While the importance of real time bidding (RTB) models increases, Captify takes it one step further by being one of the primary companies to use search retargeting technology, whereby users view banner ads based on their search terms.

    About 4 months, 3 weeks ago - 0 comments - Categories: Advertising, Analytics, Branding, Brands, Feature, Startups
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    One in four marketers hasn’t executed a cross-screen advertising campaign

    James Bourne

    Here’s an interesting survey result, this time courtesy of digital advertising provider Undertone: one in four marketers has not yet launched a cross-screen advertising campaign. This isn’t to say they’ve not considered it. 84% of marketers surveyed and 92% of agencies said they were considering deploying a campaign – and none of the respondents said they were looking at decreasing their budget for it.

    About 5 months, 1 week ago - 0 comments - Categories: Advertising, Analytics, Brands
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    The future of data analytics and mobile business

    Kontagent Kaleidoscope

    The amount of information transmitted and collected today is staggering. In 2012 alone, it’s estimated that approximately 2.8 zettabytes worth of data was created. For comparison, just one zettabyte is roughly equivalent to one billion terabytes. And with all this information being bandied about, for most businesses, the natural question that comes to mind is: “How can we use it?”

    About 6 months ago - 0 comments - Categories: Analytics, B2B, Mobile
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    Marketing folks, check your SEO ego at the door

    Nick Stamoulis

    The relationship between an SEO firm and a client should be viewed as a partnership. There needs to be ongoing communication and give and take between the two parties. If the SEO firm doesn’t think that the partnership would be a productive one they won’t take you on as a client. A surefire way to turn off an SEO firm is to enter with a huge ego.

    About 6 months, 3 weeks ago - 0 comments - Categories: Affiliate, Analytics, Content, SEO, Strategy
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    IBM launches Digital Marketing Network, aims to improve CMO performance

    James Bourne

    IBM has launched the Digital Marketing Network, a piece of software in the cloud which aims to improve CMO performance and give them real-time access to company data. With a recent survey from the tech giant indicating that $83bn of sales globally slips through each year because of poor customer experience, this new offering, part of IBM’s Smarter Commerce initiative, will help to shore up some of these gaps.

    About 7 months, 1 week ago - 0 comments - Categories: Advertising, Analytics, Industry, Selling, Strategy
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    JetBlue Airways: Mobile vital for both customers and crew #AppsWorld

    James Bourne

    For today’s sophisticated jet-setter, their mobile device is almost as indispensable as their passport. From all-in-one apps to electronic boarding passes, mobility is increasingly becoming an enabler for the traveller to enjoy a seamless check-in without the traditional stress. That’s the theory, anyway. And according to Jonathan Stephen, the head of mobile and emerging technologies at JetBlue Airways, now the airline has sussed out iOS and Android integration, other platforms and devices are next on the list.

    About 7 months, 3 weeks ago - 0 comments - Categories: Analytics, Mobile, Social Media, Strategy
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    Josh Dreller, director of marketing research at Kenshoo on PPC, analytics and Bing

    Nick Stamoulis

    Recently I had the chance to interview SEM expert Josh Dreller. Josh has earned platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter. Currently, Josh serves as director of marketing research for Kenshoo, the leading provider of bid management software. Josh also contributes regularly for iMedia Connection and SearchEngineLand.com and routinely attends and speaks at industry conferences such as OMMA, iMedia, SES, SMX, and ad: tech.

    About 8 months, 1 week ago - 0 comments - Categories: Analytics, Branding, Brands, SEO, SME Tips, Strategy
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    What are the items to measure after one year of SEO?

    Nick Stamoulis

    The goal of an SEO campaign is to improve a search engine presence as well as the number of relevant visitors to the website over the long term. Due to the complexities of the search engine algorithms and the number of websites that are competing for target audience member attention, it’s nearly impossible to see results within the first few months of a campaign. However, after a year of ongoing content optimization and publication, link building, and social media there should be some traction if the campaign has been implemented properly.

    About 8 months, 2 weeks ago - 0 comments - Categories: Analytics, SEO, Strategy
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    Your app is dead: Why you’re losing users and revenue without even knowing it

    Kontagent Kaleidoscope

    The mobile market is incredibly competitive. With over 20,000 apps released monthly in Apple’s App Store alone, getting customers to notice your mobile offering can be tough and expensive. But what can be even harder is getting them to use it more than once. Let’s face it, most of your customers are either not using your app—or worse, uninstalling it altogether. How do we know? Because data doesn’t lie. Research shows that up to 90 percent of apps are deleted after only one use.

    About 8 months, 4 weeks ago - 0 comments - Categories: Analytics, Apps, Mobile, Strategy
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