EdgeRank costing publishers millions in lost revenue
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Facebook Edgerank, the social network’s ranking algorithm that displays content based on relevancy, is doing more harm than good to online publishers.
After sampling 30 digital publishers, media intelligence company AdClarity determined that these publishers are the victim of a $350 million shortfall in advertising revenue thanks to Facebook’s algorithms.
The figure stems from AdClarity coupling its own publisher data, that revealed their collective revenue was a...