Marketing Tech News

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    Is really worth $1bn?

    Philip Hoey

    It may have never posted a profit in its 15 year history, but that fact isn't stopping from filing a $100m IPO. Describing itself in the SEC filing as “a leading digital promotion platform that connects great brands and retailers with consumers”, the coupons company that Steven Boal founded in 1998 plans to use the funds it raises from the IPO for working capital and for potential acquisitions.

    About 2 months, 2 weeks ago - 0 comments - Categories: Brands, Community, NFC
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    Can QR codes and NFC survive in the mobile marketing sphere? #AppsWorld

    James Bourne

    With several technologies competing for the same space in the mobile ecosystem, is it a case of survival of the fittest, or can they all co-exist?

    About 1 year, 6 months ago - 0 comments - Categories: Mobile, NFC, QRCodes
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    A Lesson Learned on How A Retail Giant Went Mobile [video]

    Maciej Fita

    Have you ever heard of General Nutrition Centers (GNC)? Well they are a health & nutrition retail store that have become hugely popular with the bodybuilding community and also a global retail outlet. As many large and small businesses go these days they where very concerned on how to bring their business into the hands of millions of potential customers that are consistently on the go, and just like that their mobile marketing plan was put into affect.

    About 2 years, 7 months ago - 0 comments - Categories: Advertising, Branding, Brands, Consumers, Content, Mobile, NFC
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    Google Wallet is here!

    Google Wallet is an Android app that makes your phone your wallet. It stores virtual versions of your existing plastic cards on your phone. Simply tap your phone to pay and redeem offers using near field communication, or NFC (what?).

    About 2 years, 7 months ago - 0 comments - Categories: Google, Industry, Mobile, NFC, Selling, Social Media
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    Marketers Move To WiFi Speed

    Andrew Armour

    The growth of WiFi will lead to radical changes in how we live, work and play. And for marketers, how and where you can connect to your customers.

    About 2 years, 7 months ago - 0 comments - Categories: Advertising, Affiliate, Android, Branding, Brands, Consumers, Content, Experiential, Industry, Location, Mobile, NFC, Partnerships, Selling, Strategy
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    UK’s First NFC Mobile Payments Service Launched


    Orange and Barlaycard have launched the UK’s first contactless mobile payments system – QuickTap – allowing consumers to make purchases using their mobile phone.
    The nationwide service, which has been rolled out to over 50,000 stores, allows for payments of £15 and under by tapping the mobile device against a specially designed...

    About 2 years, 11 months ago - 0 comments - Categories: Mobile, NFC
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