Can QR codes and NFC survive in the mobile marketing sphere? #AppsWorld
With several technologies competing for the same space in the mobile ecosystem, is it a case of survival of the fittest, or can they all co-exist?
A Lesson Learned on How A Retail Giant Went Mobile [video]
Have you ever heard of General Nutrition Centers (GNC)? Well they are a health & nutrition retail store that have become hugely popular with the bodybuilding community and also a global retail outlet. As many large and small businesses go these days they where very concerned on how to bring their business into the hands of millions of potential customers that are consistently on the go, and just like that their mobile marketing plan was put into affect.
Google Wallet is here!
Google Wallet is an Android app that makes your phone your wallet. It stores virtual versions of your existing plastic cards on your phone. Simply tap your phone to pay and redeem offers using near field communication, or NFC (what?).
Marketers Move To WiFi Speed
The growth of WiFi will lead to radical changes in how we live, work and play. And for marketers, how and where you can connect to your customers.
UK’s First NFC Mobile Payments Service Launched
Orange and Barlaycard have launched the UK’s first contactless mobile payments system – QuickTap – allowing consumers to make purchases using their mobile phone.
The nationwide service, which has been rolled out to over 50,000 stores, allows for payments of £15 and under by tapping the mobile device against a specially designed...
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