Is Coupons.com really worth $1bn?

It may have never posted a profit in its 15 year history, but that fact isn't stopping Coupons.com from filing a $100m IPO.

Describing itself in the SEC filing as “a leading digital promotion platform that connects great brands and retailers with consumers”, the coupons company that Steven Boal founded in 1998 plans to use the funds it raises from the IPO for working capital and for potential acquisitions.

In the past year it

By Philip Hoey, 06 February 2014, 0 comments. Categories: Brands, Community, NFC.

Can QR codes and NFC survive in the mobile marketing sphere? #AppsWorld

With several technologies competing for the same space in the mobile ecosystem, is it a case of survival of the fittest, or can they all co-exist?

This question, looking at NFC and QR codes in particular, was a highlight of the Apps World expert panel discussion on building a mobile marketing strategy, featuring speakers from Yankee Group, Urban Airship, Mojiva and Volvo.

With Apple choosing not to incorporate NFC into the iPhone 5, what is NFC’s future?

According to Jason Armitage, senior analyst at...

By James Bourne, 02 October 2012, 0 comments. Categories: Mobile, NFC, QRCodes.

A Lesson Learned on How A Retail Giant Went Mobile [video]

Have you ever heard of General Nutrition Centers (GNC)? Well they are a health & nutrition retail store that have become hugely popular with the bodybuilding community and also a global retail outlet. As many large and small businesses go these days they where very concerned on how to bring their business into the hands of millions of potential customers that are consistently on the go, and just like that...

By Maciej Fita, 23 September 2011, 0 comments. Categories: Advertising, Branding, Brands, Consumers, Content, Mobile, NFC.

Google Wallet is here!

Google Wallet is an Android app that makes your phone your wallet. It stores virtual versions of your existing plastic cards on your phone. Simply tap your phone to pay and redeem offers using near field communication, or NFC (what?).

Google Wallet has been designed for an open commerce ecosystem. It will eventually hold many if not all of the cards you keep in your leather wallet today. And because Google Wallet is a mobile app, it will be able...

By imod.co.za, 21 September 2011, 0 comments. Categories: Google, Industry, Mobile, NFC, Selling, Social Media.

Marketers Move To WiFi Speed

Everyone Loves Free WiFi

Sometimes a technology changes everything, not just within their own industry – but within those that connect to it. The trend becomes the ‘adjacent other’  – something from a different industry, area or market that impacts and changes yours. These changes, could open up new opportunities for you or they can be the springboard that your competitors were waiting...

UK’s First NFC Mobile Payments Service Launched

Orange and Barlaycard have launched the UK’s first contactless mobile payments system – QuickTap – allowing consumers to make purchases using their mobile phone.

The nationwide service, which has been rolled out to over 50,000 stores, allows for payments of £15 and under by tapping the mobile device against a specially designed reader.

The service can be used by those who have a Barclaycard, Barclays debit card or a Orange credit card and a QuickTap enabled handset, the Samsung...

By AlwaysOnMessage, 20 May 2011, 0 comments. Categories: Mobile, NFC.