Evian teams up with Mr Men to create ‘Mr Glug’ brand character
Water brand Evian has teamed up with Sanrio, the Mr Men and Little Miss parent company, to create a brand new Mr Man character – ‘Mr Glug’.
“Mr Glug is a very active fellow indeed,” begins the copy. “His favourite sports include water skiing and roller blading.
“All that exercise makes him very thirsty and the thirstier he gets, the more the colour drains out of him,” it continues. “When this happens, Mr Glug must drink water so that his colour comes...