Marketing Tech News

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    The new £1 coin: MarketingTech’s favourite parodies

    James Bourne

    For those in the UK, the yearly Budget announcement is filled with expectation, anticipation and tradition. Inevitably, the past few years have seen more bad news than good for the economy, but there were some very interesting moments in Chancellor George Osborne’s speech yesterday.

    About 1 month ago - 0 comments - Categories: Branding, JustForFun, Twitter, Viral
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    Happy 25th birthday the World Wide Web: The past, present and future

    James Bourne

    March 12 1989: the day that Tim Berners-Lee wrote a proposal which would become the World Wide Web. The breakthrough of connecting hypertext to the Internet sealed the deal, with the project being posted to the alt.hypertext newsgroup in August 1991. It remains one of the biggest technological innovations in history. Yet not surprisingly, its inventor is looking to the future – and proposes a ‘Magna Carta’ for the web in order to protect the rights of its global userbase.

    About 1 month, 1 week ago - 0 comments - Categories: Brands, Developers, Domains, JustForFun
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    The best Valentine’s Day marketing stories [infographic]

    James Bourne

    If there’s one thing more predictable on Valentine’s Day than a man buying flowers from a petrol station, it’s brands putting together romance-related research. MarketingTech finds the best Valentine’s Day stories.

    About 2 months, 1 week ago - 0 comments - Categories: Brands, Consumers, Infographic, JustForFun
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    Top 10 myths associated with working in the digital industry

    Amy Edwards

    Just like any other industry, when it comes to working in the digital sector, it’s fair to say that there are more than a couple of misconceptions and myths circulating about the roles available and the work involved. Whether you work in SEO, social media or web development, I’m sure you’ll have come across a few of these myths when you tell people exactly what it is you do for a living… and to say it’s annoying is a bit of an understatement.

    About 4 months, 1 week ago - 0 comments - Categories: JustForFun, SEO, Strategy
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    Quietroom attempts to rebrand Santa for the 21st century

    James Bourne

    While not all brands are aiming at the same market, they all want to portray the best possible image. Yet without due care and attention to its user base, some brands get outdated, stuffy and worn out. A rebrand strategy is therefore essential. But how do you solve a problem like Santa? Brand communication specialists Quietroom set about this task in a recently published document, with tongues firmly in cheeks and poking fun at branding and marketing speak.

    About 4 months, 1 week ago - 0 comments - Categories: Branding, Brands, JustForFun, SME Tips, Strategy
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    Research claims £10bn online Christmas pot up for grabs for retailers

    James Bourne

    Retailers are being told to be vigilant over the festive season, with a new survey released today claiming that 65% of people will be online at some point on Christmas Day – with 63% logging in on Boxing Day. The research, conducted by open cloud provider Rackspace, revealed some interesting findings regarding consumers’ holiday online habits.

    About 4 months, 4 weeks ago - 0 comments - Categories: Consumers, JustForFun, Selling
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    Online advertising: A history from 1993 to the present day [infographic]

    James Bourne

    It’s been 20 years this month since the first online advert was sold – and, like a lot of technological journeys, it’s a fascinating look at how far we’ve come.

    About 7 months, 2 weeks ago - 0 comments - Categories: Advertising, Infographic, JustForFun, Mobile
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    Analysing the success of Marmite’s viral ad campaign

    James Bourne

    Given that Britain is purportedly such a nation of animal lovers, the PR and marketing teams at Unilever knew they had dynamite on their hands once their latest ad campaign, ‘End Marmite Neglect’, was broadcast at the beginning of this week. And it’s safe to say the responses came from both ends of the scale.

    About 8 months, 2 weeks ago - 1 comment - Categories: Advertising, Branding, Brands, Content, JustForFun, Strategy, Video, Viral
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    6 iconic bands and their social media startup twins

    Homebaked Films

    Nowadays, the institution of ultimate hipness is the social media startup. The out-of-tune guitar is now a four-year-old MacBook Pro. The naive “entrepreneur” is the 2.0 version of the slovenly, untrained guitarist, picking his way through a sloppy rendition of an Aerosmith rip-off. And the cigar-smoking record executive is a chai-guzzling VC.

    About 1 year, 12 months ago - 0 comments - Categories: Industry, JustForFun, Social Media
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    Skype translations

    imod.co.za

    I’ve just caught up on some news from Skype, they’ve launched a little infographic with some translations so that we’re able to greet people around the world in their spoken languages.

    About 2 years, 6 months ago - 0 comments - Categories: Infographic, JustForFun, Social Media
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