Marketing Tech News

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    How one press release got first page Google love in less than 24 hours

    There’s a lot of debate these days about whether online PR can be effective in a world of overhauled search algorithms, social media pushes, and a fast pace that generally pushes big news off the front page almost as soon as it comes about. A Naples, Florida based SEO company has evidence that there is still a place for good PR and online press releases, bringing home some excellent results for a low investment through a news release within a mere 24 hours.

    About 2 weeks, 2 days ago - 0 comments - Categories: Branding, PR, SEO, SME Tips
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    Google penalises guest blog network MyBlogGuest

    It’s no secret that guest blogging has been on shaky ground for a while now. I first blogged about the potential risks of guest blogging back in July last year and since then, Google has only been getting more and more vocal about how careful you have to be when guest blogging – last year urging SEOs to no=follow any backlinks in guest blogs – and more recently, warning that guest blogging for SEO is dead.

    About 1 month ago - 0 comments - Categories: Blogging, Google, SEO
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    Will big brands automatically win the SEO race?

    More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they are too big to fail?

    About 1 month ago - 0 comments - Categories: Brands, SEO
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    Why not all B2B content should be gated

    An important component of a B2B online marketing campaign is sharing informational content with your target audience. Unlike many B2C products that are fairly straightforward in nature, B2B products and services tend to be more complex and in order for target audience members to understand what it is that you offer and how it will help them perform their jobs better, there needs to be an adequate amount of informational content for them to consume. B2Bs often use their content as a form of lead generation.

    About 2 months ago - 0 comments - Categories: B2B, SEO
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    Is Halifax the latest brand to be caught out by Google?

    It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax.

    About 2 months, 1 week ago - 0 comments - Categories: Brands, Google, Reputation, SEO
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    Has Expedia been whacked with an unnatural links penalty?

    Apart from a few guest blogging comments from Matt Cutts and an actual apology from Google (yes, really!) over the Google Maps/hotel listing fiasco, things have been a quiet in the SEO industry as of late… but that all changed yesterday with an announcement that one of the biggest names in the travel industry may have been whacked with a pretty hefty unnatural links penalty.

    About 2 months, 4 weeks ago - 0 comments - Categories: Brands, Content, Google, SEO
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    What to focus on with limited content time

    If our B2B SEO clients had unlimited budgets we’d recommend that they hire a full time content writing team that could produce a never ending stream of blog posts, press releases, white papers, case studies, videos, podcasts, etc. After all, content is what really makes an SEO campaign work today. It’s what gets optimized to appear within organic search, gets shared in social media to generate traffic and social signals, and is linked to naturally within content that appears on other sites boosting the trust and authority of the author and the website that the author represents.

    About 3 months, 1 week ago - 1 comment - Categories: Content, SEO
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    Top 10 myths associated with working in the digital industry

    Just like any other industry, when it comes to working in the digital sector, it’s fair to say that there are more than a couple of misconceptions and myths circulating about the roles available and the work involved. Whether you work in SEO, social media or web development, I’m sure you’ll have come across a few of these myths when you tell people exactly what it is you do for a living… and to say it’s annoying is a bit of an understatement.

    About 4 months ago - 0 comments - Categories: JustForFun, SEO, Strategy
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    SEO won’t work unless your product is consistent

    When first speaking with a potential SEO client to get a sense of the history of their business and their business website there are certain things that stand out that tell us either 1. This website and company will be great to work with and we will be able to get them SEO results or 2. There are red flags present that could hinder the success of an SEO campaign.

    About 5 months, 1 week ago - 0 comments - Categories: B2B, Content, SEO, Strategy
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    Why blog posts should be lead generation tools

    Blog posts serve many purposes for a business or organization. They provide current and prospective clients or customers with information that can assist with their decision making. It’s an avenue to share some brand personality and showcase specific employees within the organization, allowing target audience members to feel more “connected”. From an SEO perspective, blog posts provide an additional opportunity to target keywords, specifically long tail keyword variations that will generate traffic from the search engines.

    About 5 months, 3 weeks ago - 0 comments - Categories: Blogging, Selling, SEO, Strategy
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