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    Sticking with a theme: Amazon Fire TV product name review

    Amazon Fire TV is short and memorable – two qualities of a good name. It stays true to the fiery naming protocol and it immediately communicates one of the product’s points of difference from competitors: speed.

    About 2 weeks, 1 day ago - 0 comments - Categories: Branding, Brands, TV
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    The power of animated storytelling in content marketing

    It’s the power of narrative experiences – our stories – that is capturing the attention of linguists, psychologists, and historians alike as they search for the answer to the simple question: Why do we love stories so much?

    About 1 week, 6 days ago - 0 comments - Categories: B2B, Blogging, Branding, Content
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    How one press release got first page Google love in less than 24 hours

    There’s a lot of debate these days about whether online PR can be effective in a world of overhauled search algorithms, social media pushes, and a fast pace that generally pushes big news off the front page almost as soon as it comes about. A Naples, Florida based SEO company has evidence that there is still a place for good PR and online press releases, bringing home some excellent results for a low investment through a news release within a mere 24 hours.

    About 2 weeks, 5 days ago - 0 comments - Categories: Branding, PR, SEO, SME Tips
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    When longer is better: Using phrases in brand naming

    When product or company naming, I can’t tell you how many times a client will ask us for a brand name that’s as short as possible. One or two syllables. Six letters or less. Whatever. And while occasionally there are circumstances where brevity might be called for (unusual packaging constraints, for instance), sometimes (in fact, lots of times) longer is better.

    About 3 weeks ago - 0 comments - Categories: Branding, Brands, SME Tips
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    Simply visionary: Oculus Rift name review

    Oculus VR makes the Oculus Rift, an immersive, 3D gaming headset currently only available to game developers. And though Facebook has stated that Oculus VR will continue to operate largely autonomously, Mark Zuckerberg has much more ambition for the Oculus Rift headset than just videogames.

    About 3 weeks, 1 day ago - 0 comments - Categories: Branding, Brands
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    Beneath the bling: Can you back up your “brand goods?”

    Sometimes brands get a little crazy with the Bedazzler. Instead of fixing their product or service flaws, they hide behind new bright shiny logos, cool websites, clever packaging or slick ads. Or their sales landing pages scream with neon arrows, BUY NOW! blinking icons and 80-feet of testimony and schmooze. Why?

    About 3 weeks, 6 days ago - 0 comments - Categories: Branding, Brands, Content, Strategy
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    Doing Lay’s a flavour: Frito-Lay benefits from crowdsourcing

    As of January, Lay’s is reviving its Do Us A Flavor promotion in which they ask consumers to cook up original chip flavor ideas. This go-round, in addition to submitting a new flavor, participants have the option to put it on Original, Wavy, or Kettle Cooked Lay’s.

    About 2 months, 1 week ago - 0 comments - Categories: Advertising, Branding, Brands
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    How Bitcoin demonstrates the power of brand currency

    Hardly a day passes without Bitcoin hitting the headlines. Whether it’s regulators warning over the risks entailed with buying, holding or trading virtual currencies, or Bitcoin’s volatility problem, or its alleged use in the trade of illegal drugs, the one aspect that shines through the drama is the power of Bitcoin as a brand.

    About 3 months ago - 0 comments - Categories: Branding, Brands, PR
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    JetBlue soars above the competition: The Fly-Fi name review

    It couldn’t be more fortuitous: just as the FAA lifts restrictions on the use of electronic gadgets during flights, JetBlue launches Fly-Fi, its satellite-based Wi-Fi system. Fly-Fi is hyped as the fastest in-flight Internet service ever, with “exponentially more bandwidth than any other product in commercial aviation”—as good or better than what you can get on the ground. And it uses satellite technology, for gate-to-gate connectivity.

    About 4 months, 1 week ago - 0 comments - Categories: Branding, Brands, Strategy
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    Two sides of the same coin: Bitcoin and virtual currency branding

    The word “coin” as part of product names has been popping up recently in the technology and financial media. Bitcoin, a decentralized virtual currency, has led the discussion around cryptocurrency from news headlines to the Federal Reserve. And they’re not alone. Although the first out of the digital currency gate, Bitcoin has paved the way for a slew of alternative currency networks: Litecoin, Peercoin, Novacoin, FeatherCoin, PPCoin, Namecoin, and more…notice a pattern?

    About 4 months, 2 weeks ago - 0 comments - Categories: Branding, Brands, Viral
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