Marketing Tech News

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    Responsive navigation: Design ideas for your business

    I’ve found that there are subtle ways of making your navigation so much more interesting, even just by adding a bit of colour. I’m usually pretty strict when it comes to adding a lot of colour to my navigation but through doing this research I am definitely going to try adding more with my next designs.

    About 1 month, 1 week ago - 0 comments - Categories: Brands, Design, SME Tips
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    Why have brands taken so long to respond to responsive?

    This year the world has seen shipment of tablets exceed that of the PC and it was also the year in which the smartphone dominated the US market by taking 64% of the market share (Nielson). So it may come as some surprise that that many of the UK’s leading brands are playing catch up when it comes to optimizing their site! A recent study by Venda showed that just one of the UK’s top visited retail sites (Curry’s) currently hosts a responsive site.

    About 6 months, 2 weeks ago - 0 comments - Categories: Design, Developers, SEO, Strategy
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    The crowd gets it right: The Asilomar name review

    As a rule, our naming company doesn’t put much stock in crowd-sourcing as a means of naming companies and products. A group free-for-all isn’t likely to generate the kind of considered strategy and exhaustive, systematic creative process we’ve found most successful for brand naming. So I was extremely impressed when I heard the story behind the naming of Asilomar, the beachfront conference center where I recently stayed on a weekend in Monterey.

    About 6 months, 4 weeks ago - 0 comments - Categories: Branding, Brands, Design, Reputation, Strategy
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    Make it boring: The psychology of the mobile product page

    It's not for a tablet. That's what you should be thinking about when you're designing your tiny little product page, with its tiny real estate to work with on the tiny screen. "Tiny" is relevant here because you have an important internal decision to make, one that many other companies are dealing with right now with budgets, short-term tactical implementation and long-term strategy. Should you have different product pages for smartphones and tablets?

    About 8 months ago - 0 comments - Categories: Brands, Design, Mobile, Strategy
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    The flavour of boring: Vanilla Air brand name review

    All Nippon Airways (ANA), one of Japan’s largest airlines, has announced the renaming of its budget carrier Vanilla Air. And while the name may not be as bad as the names of former airlines Touch and Go, U-Land, and Ransome Airlines (yes, they all existed, I swear), Vanilla Air doesn’t exactly soar either. So what’s the rationale for this ultra-plain brand name?

    About 8 months ago - 0 comments - Categories: Branding, Brands, Design, Strategy
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    Is hidden text using expandable sections bad for SEO?

    In a recent video, Matt Cutts, the head of the web spam team at Google, shared some insight into a question that I’ve always wondered about. “Is hiding text in AJAX/JavaScript style expandable menus bad practice for SEO?” Expandable sections for content is common practice, especially on e-com sites that need to present large amounts of content in a format that is easier for the user to consume.

    About 8 months, 3 weeks ago - 0 comments - Categories: Design, SEO, Strategy
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    The crUX of the matter - how do you make your app stand out?

    With mobile being the biggest thing since, well, pretty much anything, and everyone rushing to make their fortune in mobile like the dot com explosion, how do you stand out from the crowd?

    About 10 months, 3 weeks ago - 0 comments - Categories: Apps, Brands, Design, Developers, Mobile
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    6 questions to ask when brainstorming your first logo design concept

    Creating a logo design concept when you don't have one may seem intimidating - or even impossible. As the saying goes, "Rome wasn't built in a day." If you want to create a memorable logo that encompasses your brand and relates to your audience, then you've got your work cut out for you.

    About 1 year, 2 months ago - 0 comments - Categories: Branding, Brands, Design
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    10 worst logo mistakes your brand could make

    Conceptualising and designing a logo is one of the most important steps in branding your company. This will be the face of your company to consumers and can either leave a lasting impression or be completely overlooked.

    About 1 year, 3 months ago - 1 comment - Categories: Branding, Brands, Design
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    6 ways your website can build trust for long term growth

    You may have the flashiest website online to attract customers, but can you keep them coming back? Trust building on your website is vital for the constant growth and development of your online presence.

    About 1 year, 3 months ago - 0 comments - Categories: Design, Reputation, SME Tips
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