Marketing Tech News

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    How to create a buzz-worthy social media campaign for B2B clients

    Finance. Technology. Energy. These industries can appear complex and are not always easy to understand fully or explain to others, especially through social media. As PR practitioners, our clients count on us to make their news and accomplishments jump off the page, and they increasingly expect these results via social channels.

    About 1 week, 6 days ago - 0 comments - Categories: B2B, PR, Social Media
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    The marketing science of shareable headlines

    The factors that make an article go viral are numerous, but one must-have is a headline that encourages people to not only open the article but share it with the whole wide world as well.

    About 1 month, 2 weeks ago - 0 comments - Categories: Social Media, Twitter, Viral
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    Why becoming a social media “pretender” is a good thing

    Remember that awesome (yes it was awesome) TV show from the late 90s The Pretender? If you don’t here’s a quick recap...the hero, a child prodigy named “Jarod,” bounces from job to job flawlessly impersonating surgeons, lawyers, fireman, etc. while he runs from the evil thought collective “The Centre.” Riveted? Obviously. It’s like white collar MacGyver. The interesting thing about Jarod is that while he’s “pretending,” he actually gets things done.

    About 3 months ago - 0 comments - Categories: Social Media
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    Twitter Ads and Amplify – How these tools can help your business

    This month saw an announcement from social media giant Twitter that got everyone talking: their ad platform is now open to all U.S. based users, including large and small businesses, online marketing specialists, the self-employed, and more

    About 3 months, 1 week ago - 0 comments - Categories: Advertising, Social Media, Strategy, Twitter
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    How retail startups should be using social media

    Retail startups are becoming more popular by the day all around the world, and as the market expands, so does the need for marketing when keeping up with the competition. In terms of marketing, the best shot a retail startup has is social media. Cost effective, quick and easy to use, social media is a great way for retail startups to interact with their consumers, market their products, and see what other retail stores are doing.

    About 3 months, 2 weeks ago - 0 comments - Categories: Social Media, Startups
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    Facebook Business Pages: Why your results just nosedived

    A leaked slide deck shows that organic (unpaid) posts you share via your Facebook Business Page, will reach fewer and fewer people. As Advertising Age put it: “If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it.” A number of you have asked me to share my thoughts, so here they are!

    About 4 months ago - 0 comments - Categories: B2B, Brands, Content, Facebook, Social Media
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    Is Google+ Restricted Communities the next Yammer?

    On Tuesday, Google announced it’s next bid to get its finger into the enterprise social network pie – ‘Restricted Communities’. According to the Big G, with the new Restricted Communities function, companies will be able to create invite-only communities or communities which are only open to those with an email address associated with a particular domain.

    About 5 months, 1 week ago - 0 comments - Categories: Google, GooglePlus, Social Media
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    How to use Pinterest for video marketing: Top 10 tips

    Pinterest is all about the visual and inspiring visuals at that. But it's a mistake to think that it's just about pictures, video marketing very much has a place on Pinterest. We're certainly pinning.

    About 6 months ago - 0 comments - Categories: Pinterest, SME Tips, Social Media, Strategy, Video
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    How would social media have influenced the Lehman Brothers collapse today?

    Sure, an unnerving lack of internal and external communications may have helped fuel the collapse of the investment bank, but 2008 was a time when hashtags could be misconstrued as the latest smoking craze amongst suburban youths, and an API was more likely to be confused with an exotic derivative. In 2008, it was traditional media that ruled the roost in financial services, well, just about.

    About 6 months, 4 weeks ago - 0 comments - Categories: B2B, Social Media, Twitter, Viral
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    Consider the competition in an SEO campaign

    An SEO campaign is like any other kind of marketing campaign in that it involves conducting research before getting started. It’s necessary to research the market online which includes target audience behavior as well as a competitive analysis. If your business and/or website is relatively new to the market or at least new to marketing […]

    About 7 months ago - 0 comments - Categories: B2B, SEO, Social Media, Strategy
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