Marketing Tech News

  • +1
    RATE IT

    How one press release got first page Google love in less than 24 hours

    There’s a lot of debate these days about whether online PR can be effective in a world of overhauled search algorithms, social media pushes, and a fast pace that generally pushes big news off the front page almost as soon as it comes about. A Naples, Florida based SEO company has evidence that there is still a place for good PR and online press releases, bringing home some excellent results for a low investment through a news release within a mere 24 hours.

    About 2 weeks ago - 0 comments - Categories: Branding, PR, SEO, SME Tips
  • +1
    RATE IT

    When longer is better: Using phrases in brand naming

    When product or company naming, I can’t tell you how many times a client will ask us for a brand name that’s as short as possible. One or two syllables. Six letters or less. Whatever. And while occasionally there are circumstances where brevity might be called for (unusual packaging constraints, for instance), sometimes (in fact, lots of times) longer is better.

    About 2 weeks, 2 days ago - 0 comments - Categories: Branding, Brands, SME Tips
  • +1
    RATE IT

    Responsive navigation: Design ideas for your business

    I’ve found that there are subtle ways of making your navigation so much more interesting, even just by adding a bit of colour. I’m usually pretty strict when it comes to adding a lot of colour to my navigation but through doing this research I am definitely going to try adding more with my next designs.

    About 1 month ago - 0 comments - Categories: Brands, Design, SME Tips
  • +1
    RATE IT

    Opting for omni-channel: Picking the right platforms for PR

    The number of social media channels and apps continues to rise exponentially. So, it’s easy to feel like you’re drowning in a sea of hash tags and angry birds. As we’ve always argued at Aspectus however, the key is to avoid bombarding potential clients with every channel under the sun and to be more selective in terms of the social tools being harnessed.

    About 1 month, 1 week ago - 0 comments - Categories: Mobile, PR, SME Tips
  • +1
    RATE IT

    5 things the best SEO clients understand

    Just like there are good and bad SEO firms, there are also good and bad SEO clients. When a prospective client comes running to us complaining about their current or former SEO firm, we always make sure to ask the right questions to determine whether it actually was the SEO firm’s fault that the SEO program wasn’t working or if it in fact might have been the client that was the culprit all along.

    About 5 months, 3 weeks ago - 0 comments - Categories: B2B, Brands, SEO, SME Tips
  • +1
    RATE IT

    How to use Pinterest for video marketing: Top 10 tips

    Pinterest is all about the visual and inspiring visuals at that. But it's a mistake to think that it's just about pictures, video marketing very much has a place on Pinterest. We're certainly pinning.

    About 5 months, 4 weeks ago - 0 comments - Categories: Pinterest, SME Tips, Social Media, Strategy, Video
  • +1
    RATE IT

    15 best ways to promote your content effectively

    There are those who stubbornly hold on to the view that if you generate great content then you do not need to work that hard to promote it. If this were true once when there wasn’t so much content online then it is certainly not true anymore. The harsh reality today is that the World Wide Web is full of great content that never gets seen. You really do not have a choice but to very aggressively promote your content if you want it to reach a significant audience as you build up your website.

    About 8 months ago - 0 comments - Categories: Content, Industry, SME Tips, Social Media, Strategy
  • +1
    RATE IT

    Josh Dreller, director of marketing research at Kenshoo on PPC, analytics and Bing

    Recently I had the chance to interview SEM expert Josh Dreller. Josh has earned platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter. Currently, Josh serves as director of marketing research for Kenshoo, the leading provider of bid management software. Josh also contributes regularly for iMedia Connection and SearchEngineLand.com and routinely attends and speaks at industry conferences such as OMMA, iMedia, SES, SMX, and ad: tech.

    About 8 months, 1 week ago - 0 comments - Categories: Analytics, Branding, Brands, SEO, SME Tips, Strategy
  • +1
    RATE IT

    Video marketing: Beware the spork

    A fork is great, and a spoon is great – they both do exactly what you want, when you want it. In fact, by doing one thing well they’ve pretty much cornered the market in terms of “food to mouth“ solutions. But some people don’t want just a fork, or just a spoon, they want both – and it was for these gadget conscious folk that the Spork was born....

    About 9 months ago - 0 comments - Categories: Content, SME Tips, Strategy, Video
  • +1
    RATE IT

    SOS: How to survive a blogging burnout

    You've always loved blogging and you've been happily reeling out compelling, dynamic, witty blogs for a good few months/years now, but just lately something hasn't been feeling quite right. You don't really know how it happened but you think somehow *deep breath* you might have fallen out of love with blogging.

    About 10 months, 3 weeks ago - 1 comment - Categories: Blogging, Content, SME Tips
< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15