Marketing Tech News

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    The future of data analytics and mobile business

    The amount of information transmitted and collected today is staggering. In 2012 alone, it’s estimated that approximately 2.8 zettabytes worth of data was created. For comparison, just one zettabyte is roughly equivalent to one billion terabytes. And with all this information being bandied about, for most businesses, the natural question that comes to mind is: “How can we use it?”

    About 6 months ago - 0 comments - Categories: Analytics, B2B, Mobile
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    Marketing folks, check your SEO ego at the door

    The relationship between an SEO firm and a client should be viewed as a partnership. There needs to be ongoing communication and give and take between the two parties. If the SEO firm doesn’t think that the partnership would be a productive one they won’t take you on as a client. A surefire way to turn off an SEO firm is to enter with a huge ego.

    About 6 months, 3 weeks ago - 0 comments - Categories: Affiliate, Analytics, Content, SEO, Strategy
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    Josh Dreller, director of marketing research at Kenshoo on PPC, analytics and Bing

    Recently I had the chance to interview SEM expert Josh Dreller. Josh has earned platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter. Currently, Josh serves as director of marketing research for Kenshoo, the leading provider of bid management software. Josh also contributes regularly for iMedia Connection and SearchEngineLand.com and routinely attends and speaks at industry conferences such as OMMA, iMedia, SES, SMX, and ad: tech.

    About 8 months, 1 week ago - 0 comments - Categories: Analytics, Branding, Brands, SEO, SME Tips, Strategy
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    What are the items to measure after one year of SEO?

    The goal of an SEO campaign is to improve a search engine presence as well as the number of relevant visitors to the website over the long term. Due to the complexities of the search engine algorithms and the number of websites that are competing for target audience member attention, it’s nearly impossible to see results within the first few months of a campaign. However, after a year of ongoing content optimization and publication, link building, and social media there should be some traction if the campaign has been implemented properly.

    About 8 months, 2 weeks ago - 0 comments - Categories: Analytics, SEO, Strategy
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    Your app is dead: Why you’re losing users and revenue without even knowing it

    The mobile market is incredibly competitive. With over 20,000 apps released monthly in Apple’s App Store alone, getting customers to notice your mobile offering can be tough and expensive. But what can be even harder is getting them to use it more than once. Let’s face it, most of your customers are either not using your app—or worse, uninstalling it altogether. How do we know? Because data doesn’t lie. Research shows that up to 90 percent of apps are deleted after only one use.

    About 8 months, 4 weeks ago - 0 comments - Categories: Analytics, Apps, Mobile, Strategy
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    What Macy’s is doing right (and wrong) in mobile

    Macy’s has been aggressively developing its mobile presence since 2009, before many other retailers even knew what mobile was. Since the company introduced its first mobile app, the channel has delivered continued growth in terms of session length, sales conversion rate, average order value and sales penetration to total .com sales. But it's not all going on the right path...

    About 9 months ago - 0 comments - Categories: Analytics, Apps, Brands, Mobile, Strategy
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    Why Google’s Content Experiments API is part of the larger plan

    Many marketers who want to perform split of multivariate tests have little to no budget for it. That's the nature of the space - companies are always looking to do more with less. So when Google shut down Google Website Optimizer and launched Content Experiments inside Google Analytics, many in the space were rightly concerned...

    About 10 months, 1 week ago - 0 comments - Categories: Analytics, Apps, Developers, Google, SEO, Strategy
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    5 tips to improve your click through rate on Google+

    Google's often over-looked social network is one of the best places for socialising, sharing and just generally discovering great content that you actually want to read and view. Unlike LinkedIn, its communities are moderated pretty effectively and are relatively spam-free and unlike Facebook, the network is also fairly free of pointless advertising thus far...

    About 10 months, 1 week ago - 0 comments - Categories: Analytics, Google, GooglePlus, Social Media, Strategy
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    How one large company uses Google Analytics

    If you are not using Google Analytics on your website then you must be sleeping under a rock! GA has become a crucial data tool when analyzing and tracking website traffic & movement. Everyone from small mom & pop organizations to enterprise level businesses are using Google Analytics to make better, smarter marketing decisions. Google produced this video to showcase how one large organization uses Google Analytics to understand their audience and how they navigate through their website.

    About 11 months, 2 weeks ago - 0 comments - Categories: Analytics, Google, Strategy
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    What will Google look like in 10 years?

    Believe it or not, Google is still a very young company when compared to other big brands that commenced in the early 1900s that still thrive today. It is hard to imagine what Google could be ten years from now since they have already grown so much in the short time they have been on this planet.

    About 1 year ago - 0 comments - Categories: Analytics, Google, Search, Social Media
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