Marketing Tech News

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    Is Halifax the latest brand to be caught out by Google?

    It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax.

    About 2 months ago - 0 comments - Categories: Brands, Google, Reputation, SEO
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    Digital versus print: An exciting PR conundrum

    The balance of power between traditional and digital media has been shifting for some time. But the balance has certainly swung in favour of digital. Last week, it was widely reported that Telegraph stalwart Tony Gallagher had lost his long-held position as editor, while Guardian Media Group had sold its cash-cow AutoTrader (claiming that the capital could provide financial support for the next 30 years). In addition, the Independent – acquired by Alexander Lebedev for the princely sum of £1 in 2010 – is up for sale with growing losses and circulation in decline.

    About 2 months ago - 0 comments - Categories: Brands, Content, PR, Reputation
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    If I had a million Bitcoins… turning virtual currency into PR gold

    Virtual currencies, especially Bitcoin, have come under much scrutiny for their tendency to attract two types of people. One being speculative investors who want to see where this entire experiment is going and the other being criminals. Bitcoins appeal to these types due to its anonymity, lack of central backing, and the fact that Bitcoin transactions are barely traceable. This notoriety has established Bitcoin as the poster-child of virtual currencies with the media.

    About 4 months, 3 weeks ago - 0 comments - Categories: PR, Reputation, Strategy
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    Will that be all? Burger King’s Satisfries product name review

    Okay, hold it, residents of Earth. From the fast food giant who notoriously struggles with their potato offerings comes a bold new product: Satisfries. The folks here at the Catchword office have bantered a lot about the name. It’s on everybody’s mind because there’s a huge sign advertising Satisfries right outside our office door at the Burger King 30 feet away.

    About 6 months, 2 weeks ago - 0 comments - Categories: Branding, Brands, Reputation, Strategy
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    The crowd gets it right: The Asilomar name review

    As a rule, our naming company doesn’t put much stock in crowd-sourcing as a means of naming companies and products. A group free-for-all isn’t likely to generate the kind of considered strategy and exhaustive, systematic creative process we’ve found most successful for brand naming. So I was extremely impressed when I heard the story behind the naming of Asilomar, the beachfront conference center where I recently stayed on a weekend in Monterey.

    About 6 months, 3 weeks ago - 0 comments - Categories: Branding, Brands, Design, Reputation, Strategy
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    If print is dead, then how is it serving meals?

    With the rise of digital, social, niche, and hyper-local content and reporting, it’s true that “traditional” print publications don’t hold the same command as we’ve known them to have for the past 400 or so years. But to paraphrase the oft used quote “the report of its death was an exaggeration.”

    About 8 months, 1 week ago - 1 comment - Categories: Industry, Mobile, Reputation, Strategy
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    Twitter fake tweets backlash: Do you own your online identity?

    Unless you’ve been living under a rock, you will have noticed that women’s campaigner Caroline Criado-Perez has been in the papers over threatening and abusive tweets she received following a successful campaign to have Jane Austen’s face on a bank note. But the social networking site was in hot water last week as well for a controversial gaff where they faked tweets from real users for a mock-up promotion of a new ad platform.

    About 8 months, 3 weeks ago - 0 comments - Categories: Reputation, Social Media, Strategy, Twitter
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    Guest blogging: Worth the risk?

    Since Penguin 1.0 first exploded onto the scene last April, I think it’s fair to say that guest blogging has become the link building method of choice for many SEOs and online marketers in the industry. The process of creating (what should be unique) content and posting it on other people’s blog, guest blogging has two major benefits for any site; it helps to drive valuable traffic to the site and it also helps to up the number of links (and unique IP addresses) feeding back into the site.

    About 9 months, 3 weeks ago - 0 comments - Categories: Blogging, Content, Google, Industry, Partnerships, Reputation, SEO
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    Deconstructing the doomed Yahoo, Tumblr romance

    Yahoo: Old, out of touch, clueless when it comes to social media and Internet trends. Look what they did to Flickr, Delicious, and even poor Geocities. Tumblr: Young, lightning-fast, crazy, pop culture-centric with a healthy dose of smut. An awful lot of its core users were born after Yahoo was founded.

    About 10 months, 1 week ago - 0 comments - Categories: Branding, Brands, Reputation, Social Media, Strategy, Viral
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    Is your business making a difference?

    During the worst economy in decades, Apple Inc. managed to achieve record breaking profits, whilst others in the same industry selling lower priced alternatives really struggled. So, why is that?

    About 10 months, 2 weeks ago - 0 comments - Categories: B2B, Brands, Reputation
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