Marketing Tech News

  • +1
    RATE IT

    Is Google Glass going to revolutionise football?

    Slowly but surely, Google Glass is making its way into the mainstream. On Sunday night, in Atletico Madrid’s match against Getafe, it was used for the first time at a football match. As Atleti edged three points closer to their first league title in 18 years, the glasses were used by their Assistant Coach Muno Burgos to get an instant stream of real-time statistics on both his team and their opposition during the match.

    About 1 week ago - 0 comments - Categories: Brands, Community, Google
  • +1
    RATE IT

    Sticking with a theme: Amazon Fire TV product name review

    Amazon Fire TV is short and memorable – two qualities of a good name. It stays true to the fiery naming protocol and it immediately communicates one of the product’s points of difference from competitors: speed.

    About 2 weeks, 1 day ago - 0 comments - Categories: Branding, Brands, TV
  • +1
    RATE IT

    When longer is better: Using phrases in brand naming

    When product or company naming, I can’t tell you how many times a client will ask us for a brand name that’s as short as possible. One or two syllables. Six letters or less. Whatever. And while occasionally there are circumstances where brevity might be called for (unusual packaging constraints, for instance), sometimes (in fact, lots of times) longer is better.

    About 3 weeks ago - 0 comments - Categories: Branding, Brands, SME Tips
  • +1
    RATE IT

    Simply visionary: Oculus Rift name review

    Oculus VR makes the Oculus Rift, an immersive, 3D gaming headset currently only available to game developers. And though Facebook has stated that Oculus VR will continue to operate largely autonomously, Mark Zuckerberg has much more ambition for the Oculus Rift headset than just videogames.

    About 3 weeks, 1 day ago - 0 comments - Categories: Branding, Brands
  • +1
    RATE IT

    Beneath the bling: Can you back up your “brand goods?”

    Sometimes brands get a little crazy with the Bedazzler. Instead of fixing their product or service flaws, they hide behind new bright shiny logos, cool websites, clever packaging or slick ads. Or their sales landing pages scream with neon arrows, BUY NOW! blinking icons and 80-feet of testimony and schmooze. Why?

    About 3 weeks, 6 days ago - 0 comments - Categories: Branding, Brands, Content, Strategy
  • +1
    RATE IT

    How to make YouTube work for your brand

    Is your YouTube channel working hard enough for your brand? With over one billion unique users visiting YouTube every month and 6 billion hours of video uploaded (that's almost an hour for every person on the planet), you need to ensure it is.

    About 1 month ago - 0 comments - Categories: Brands, Video
  • +1
    RATE IT

    Will big brands automatically win the SEO race?

    More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they are too big to fail?

    About 1 month ago - 0 comments - Categories: Brands, SEO
  • +1
    RATE IT

    Responsive navigation: Design ideas for your business

    I’ve found that there are subtle ways of making your navigation so much more interesting, even just by adding a bit of colour. I’m usually pretty strict when it comes to adding a lot of colour to my navigation but through doing this research I am definitely going to try adding more with my next designs.

    About 1 month, 1 week ago - 0 comments - Categories: Brands, Design, SME Tips
  • +1
    RATE IT

    How retailers are influencing mobile sales in 2014

    Businesses are trying to find new and novel ways to keep people in their stores so they will buy more of their products. It is becoming more and more difficult to keep the attention of today’s savvy consumers. They are usually well researched and know exactly what they want.

    About 1 month, 2 weeks ago - 0 comments - Categories: Brands, Infographic, Mobile
  • +1
    RATE IT

    "Throw me for a…": Loop name review

    Loop has made great efforts to distance itself from Coin, the much-hyped programmable credit card also designed to replace all the cards in your wallet. Though both products serve essentially the same purpose, their names are quite different in both descriptiveness and tonality. First of all, Loop is short and catchy—like Coin—but it is also playful and fun to say. Coin on the other hand sounds sleek and elegant, even high-class.

    About 1 month, 3 weeks ago - 0 comments - Categories: Brands
< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19