Marketing Tech News

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    The power of animated storytelling in content marketing

    It’s the power of narrative experiences – our stories – that is capturing the attention of linguists, psychologists, and historians alike as they search for the answer to the simple question: Why do we love stories so much?

    About 1 week, 1 day ago - 0 comments - Categories: B2B, Blogging, Branding, Content
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    Beneath the bling: Can you back up your “brand goods?”

    Sometimes brands get a little crazy with the Bedazzler. Instead of fixing their product or service flaws, they hide behind new bright shiny logos, cool websites, clever packaging or slick ads. Or their sales landing pages scream with neon arrows, BUY NOW! blinking icons and 80-feet of testimony and schmooze. Why?

    About 3 weeks, 1 day ago - 0 comments - Categories: Branding, Brands, Content, Strategy
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    Digital versus print: An exciting PR conundrum

    The balance of power between traditional and digital media has been shifting for some time. But the balance has certainly swung in favour of digital. Last week, it was widely reported that Telegraph stalwart Tony Gallagher had lost his long-held position as editor, while Guardian Media Group had sold its cash-cow AutoTrader (claiming that the capital could provide financial support for the next 30 years). In addition, the Independent – acquired by Alexander Lebedev for the princely sum of £1 in 2010 – is up for sale with growing losses and circulation in decline.

    About 2 months, 1 week ago - 0 comments - Categories: Brands, Content, PR, Reputation
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    Has Expedia been whacked with an unnatural links penalty?

    Apart from a few guest blogging comments from Matt Cutts and an actual apology from Google (yes, really!) over the Google Maps/hotel listing fiasco, things have been a quiet in the SEO industry as of late… but that all changed yesterday with an announcement that one of the biggest names in the travel industry may have been whacked with a pretty hefty unnatural links penalty.

    About 2 months, 3 weeks ago - 0 comments - Categories: Brands, Content, Google, SEO
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    What to focus on with limited content time

    If our B2B SEO clients had unlimited budgets we’d recommend that they hire a full time content writing team that could produce a never ending stream of blog posts, press releases, white papers, case studies, videos, podcasts, etc. After all, content is what really makes an SEO campaign work today. It’s what gets optimized to appear within organic search, gets shared in social media to generate traffic and social signals, and is linked to naturally within content that appears on other sites boosting the trust and authority of the author and the website that the author represents.

    About 3 months ago - 1 comment - Categories: Content, SEO
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    Facebook Business Pages: Why your results just nosedived

    A leaked slide deck shows that organic (unpaid) posts you share via your Facebook Business Page, will reach fewer and fewer people. As Advertising Age put it: “If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it.” A number of you have asked me to share my thoughts, so here they are!

    About 4 months ago - 0 comments - Categories: B2B, Brands, Content, Facebook, Social Media
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    Stayin’ alive: 4 tips to keep your brand voice active

    The amount of available media today is explosive. These platforms can greatly benefit a brand, or send marketers searching for a positive response. To keep your brand active and influential in this new media age, understanding the goal is your first step.

    About 4 months, 4 weeks ago - 0 comments - Categories: Branding, Brands, Content
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    SEO won’t work unless your product is consistent

    When first speaking with a potential SEO client to get a sense of the history of their business and their business website there are certain things that stand out that tell us either 1. This website and company will be great to work with and we will be able to get them SEO results or 2. There are red flags present that could hinder the success of an SEO campaign.

    About 5 months, 1 week ago - 0 comments - Categories: B2B, Content, SEO, Strategy
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    Financial Times to consolidate print editions in digital push

    Last week, the Financial Times announced plans to launch a single edition, global print product in the next year. In a lengthy memo published online last Wednesday, editor Lionel Barber shared the next steps in the FT’s ‘digital first’ strategy, including a focus on ‘smart aggregation of content from our own journalists and third parties’.

    About 6 months ago - 0 comments - Categories: Branding, Brands, Content, Strategy
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    Why celebrity is a poor substitute for brand equity

    Remember the days when brands allowed product benefits to speak for themselves during market introduction? Neither do I, but I do remember a time when a product endorsement at least implied that the endorser had some degree of affinity for the product. Now apparently the role of the celebrity endorser has evolved from the old model of persuasion to one of blatant attention-seeking behavior by brands (impact on equity be damned).

    About 6 months ago - 0 comments - Categories: Advertising, Branding, Brands, Content, Strategy
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