Marketing Tech News

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    Beneath the bling: Can you back up your “brand goods?”

    Sometimes brands get a little crazy with the Bedazzler. Instead of fixing their product or service flaws, they hide behind new bright shiny logos, cool websites, clever packaging or slick ads. Or their sales landing pages scream with neon arrows, BUY NOW! blinking icons and 80-feet of testimony and schmooze. Why?

    About 3 weeks, 1 day ago - 0 comments - Categories: Branding, Brands, Content, Strategy
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    How to market your business… like Apple

    Here’s a valuable marketing tip, from one of the world’s most successful companies - how does Apple sell so many premium priced devices regardless of market conditions?

    About 2 months, 3 weeks ago - 0 comments - Categories: Apple, Brands, Strategy
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    Twitter Ads and Amplify – How these tools can help your business

    This month saw an announcement from social media giant Twitter that got everyone talking: their ad platform is now open to all U.S. based users, including large and small businesses, online marketing specialists, the self-employed, and more

    About 3 months, 1 week ago - 0 comments - Categories: Advertising, Social Media, Strategy, Twitter
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    Top 10 myths associated with working in the digital industry

    Just like any other industry, when it comes to working in the digital sector, it’s fair to say that there are more than a couple of misconceptions and myths circulating about the roles available and the work involved. Whether you work in SEO, social media or web development, I’m sure you’ll have come across a few of these myths when you tell people exactly what it is you do for a living… and to say it’s annoying is a bit of an understatement.

    About 4 months ago - 0 comments - Categories: JustForFun, SEO, Strategy
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    JetBlue soars above the competition: The Fly-Fi name review

    It couldn’t be more fortuitous: just as the FAA lifts restrictions on the use of electronic gadgets during flights, JetBlue launches Fly-Fi, its satellite-based Wi-Fi system. Fly-Fi is hyped as the fastest in-flight Internet service ever, with “exponentially more bandwidth than any other product in commercial aviation”—as good or better than what you can get on the ground. And it uses satellite technology, for gate-to-gate connectivity.

    About 4 months, 1 week ago - 0 comments - Categories: Branding, Brands, Strategy
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    Why Christmas video marketing is a gift for all brands

    Christmas marketing, how does it work for your brand? With all the high-profile adverts becoming TV and social media events in themselves, it can be difficult to know how to compete in your sector marketplace. So we'd like to offer you some video marketing tips as an early Christmas present to give your brand an edge. Read on to find out how video...

    About 4 months, 1 week ago - 0 comments - Categories: Strategy, Video
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    If I had a million Bitcoins… turning virtual currency into PR gold

    Virtual currencies, especially Bitcoin, have come under much scrutiny for their tendency to attract two types of people. One being speculative investors who want to see where this entire experiment is going and the other being criminals. Bitcoins appeal to these types due to its anonymity, lack of central backing, and the fact that Bitcoin transactions are barely traceable. This notoriety has established Bitcoin as the poster-child of virtual currencies with the media.

    About 4 months, 3 weeks ago - 0 comments - Categories: PR, Reputation, Strategy
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    8 common mistakes in eCommerce design

    The way you design your eCommerce website can impact the results you get. Poorly designed websites turn people off and send them towards a competitor. It’s second only to your products in importance. If we look at Internet Retailer, their studies claim US eCommerce will grow by 13% this financial year. If your sales aren’t showing the same positive signs of growth, make sure you aren’t making any of these common design mistakes.

    About 4 months, 3 weeks ago - 0 comments - Categories: Brands, e-commerce, Strategy
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    SEO won’t work unless your product is consistent

    When first speaking with a potential SEO client to get a sense of the history of their business and their business website there are certain things that stand out that tell us either 1. This website and company will be great to work with and we will be able to get them SEO results or 2. There are red flags present that could hinder the success of an SEO campaign.

    About 5 months, 1 week ago - 0 comments - Categories: B2B, Content, SEO, Strategy
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    'Webrooming' - a new addition to the retail marketing language

    The fourth quarter has always been the biggest time for retailers. This is the time of the year when many will pull out all the stops to get you to buy from them, as they all make their play for their “unfair share” of your wallet. For many retailers, this is the time to go from being in the red to the black – hence the term Black Friday.

    About 5 months, 1 week ago - 0 comments - Categories: e-commerce, Selling, Strategy
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