Marketing Tech News

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    The marketing science of shareable headlines

    The factors that make an article go viral are numerous, but one must-have is a headline that encourages people to not only open the article but share it with the whole wide world as well.

    About 1 month, 2 weeks ago - 0 comments - Categories: Social Media, Twitter, Viral
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    Twitter Ads and Amplify – How these tools can help your business

    This month saw an announcement from social media giant Twitter that got everyone talking: their ad platform is now open to all U.S. based users, including large and small businesses, online marketing specialists, the self-employed, and more

    About 3 months, 1 week ago - 0 comments - Categories: Advertising, Social Media, Strategy, Twitter
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    How would social media have influenced the Lehman Brothers collapse today?

    Sure, an unnerving lack of internal and external communications may have helped fuel the collapse of the investment bank, but 2008 was a time when hashtags could be misconstrued as the latest smoking craze amongst suburban youths, and an API was more likely to be confused with an exotic derivative. In 2008, it was traditional media that ruled the roost in financial services, well, just about.

    About 6 months, 4 weeks ago - 0 comments - Categories: B2B, Social Media, Twitter, Viral
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    5 must-haves for social media management

    Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts.

    About 7 months, 2 weeks ago - 1 comment - Categories: Branding, Facebook, Social Media, Twitter
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    Is a tweeted link as valuable as a regular link?

    While we may not know for certain how much weight a tweeted link carries with it in the search algorithm, there is more than enough evidence to suggest that social signals due influence your organic search presence in one way or another. And in the wake of the Google Penguin updates is link building on the way out?

    About 8 months, 2 weeks ago - 0 comments - Categories: Content, Search, SEO, Social Media, Strategy, Twitter
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    Twitter fake tweets backlash: Do you own your online identity?

    Unless you’ve been living under a rock, you will have noticed that women’s campaigner Caroline Criado-Perez has been in the papers over threatening and abusive tweets she received following a successful campaign to have Jane Austen’s face on a bank note. But the social networking site was in hot water last week as well for a controversial gaff where they faked tweets from real users for a mock-up promotion of a new ad platform.

    About 8 months, 3 weeks ago - 0 comments - Categories: Reputation, Social Media, Strategy, Twitter
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    Is Twitter self-fulfilling or a machine of serendipity?

    People develop their Twitter around expectation and what they know, but it often throws up the unexpected, which adds even moer value for both user and brand. We all absorb Twitter in very different ways, but ultimately they read, curate and appreciate what we enjoy. We build our own Twitter. It's our private place, be it on our phone, tablet or our desks at work. We're all curators.

    About 9 months ago - 0 comments - Categories: Social Media, Strategy, Twitter
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    Can you prove social media ROI?

    A recent article on Brand Republic stated that for each £1 a FMCG brand puts into social media, they receive an incredible £3 back. This is really an interesting statistic and I wanted to find out more. How do they justify a bold claim such as this?

    About 9 months, 2 weeks ago - 0 comments - Categories: Social Media, Strategy, Twitter
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    The how-to of Twitter retweet requests

    Why do people retweet? It's simple - they want to try and cash in on the power of our Twitter presence and try and tempt some of our followers to have a gander at their content. Okay, so they can put whatever kind of spin on it they like, but at the end of the day it's all about them trying to leverage our influence to their advantage

    About 9 months, 2 weeks ago - 0 comments - Categories: Social Media, Strategy, Twitter
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    Automated DMs on Twitter: Are they ever okay?

    We've all been there. You find a brand you like, a company you have an interest in or a band you're into and you decide you want to support them on Twitter. You find their profile, click 'follow' and BAM! Before you've even had chance to glance at their Twitter feed your inbox has been infiltrated with one of those awful automated direct messages thanking you for being their latest follower and pushing you towards their main website, Facebook profile or eCommerce store.

    About 9 months, 2 weeks ago - 0 comments - Categories: Social Media, Strategy, Twitter
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