Marketing Tech News

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    Opting for omni-channel: Picking the right platforms for PR

    The number of social media channels and apps continues to rise exponentially. So, it’s easy to feel like you’re drowning in a sea of hash tags and angry birds. As we’ve always argued at Aspectus however, the key is to avoid bombarding potential clients with every channel under the sun and to be more selective in terms of the social tools being harnessed.

    About 1 month, 2 weeks ago - 0 comments - Categories: Mobile, PR, SME Tips
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    How retailers are influencing mobile sales in 2014

    Businesses are trying to find new and novel ways to keep people in their stores so they will buy more of their products. It is becoming more and more difficult to keep the attention of today’s savvy consumers. They are usually well researched and know exactly what they want.

    About 1 month, 2 weeks ago - 0 comments - Categories: Brands, Infographic, Mobile
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    6 ways a mobile strategy amps up ROI at trade shows

    Multiple strategies exist to use mobile devices, applications and other technology to interact with trade show attendees. Are you ready to up your game? Use of sophisticated mobile devices continues to grow, and including a mobile strategy in your trade show marketing plan is a must today.

    About 2 months ago - 0 comments - Categories: Mobile, TradeShow
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    The joy of stripping: Understanding mobile

    How can looking to the history of cartography help us with our current dilemmas and understanding around “Mobile”? It has something to do with Eskimos, Romans and an ancient attitude deeply entrenched in being human. Let’s get retro.

    About 2 months, 3 weeks ago - 0 comments - Categories: Developers, Mobile
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    The future of data analytics and mobile business

    The amount of information transmitted and collected today is staggering. In 2012 alone, it’s estimated that approximately 2.8 zettabytes worth of data was created. For comparison, just one zettabyte is roughly equivalent to one billion terabytes. And with all this information being bandied about, for most businesses, the natural question that comes to mind is: “How can we use it?”

    About 6 months, 1 week ago - 0 comments - Categories: Analytics, B2B, Mobile
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    Make it boring: The psychology of the mobile product page

    It's not for a tablet. That's what you should be thinking about when you're designing your tiny little product page, with its tiny real estate to work with on the tiny screen. "Tiny" is relevant here because you have an important internal decision to make, one that many other companies are dealing with right now with budgets, short-term tactical implementation and long-term strategy. Should you have different product pages for smartphones and tablets?

    About 8 months ago - 0 comments - Categories: Brands, Design, Mobile, Strategy
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    If print is dead, then how is it serving meals?

    With the rise of digital, social, niche, and hyper-local content and reporting, it’s true that “traditional” print publications don’t hold the same command as we’ve known them to have for the past 400 or so years. But to paraphrase the oft used quote “the report of its death was an exaggeration.”

    About 8 months, 2 weeks ago - 1 comment - Categories: Industry, Mobile, Reputation, Strategy
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    How to get better users into your mobile app

    If you’re in the mobile business, chances are you know how much money your app generates. And you probably also know how many users have installed your app. But do you know which of your customers are your biggest spenders? Or how many of those users came as a result of your marketing efforts or, for that matter, which campaigns are actually working? There’s a good possibility you don’t know any of these answers. And if that’s the case, you’re putting your mobile business at risk.

    About 8 months, 2 weeks ago - 0 comments - Categories: Apps, Mobile, Strategy
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    Your app is dead: Why you’re losing users and revenue without even knowing it

    The mobile market is incredibly competitive. With over 20,000 apps released monthly in Apple’s App Store alone, getting customers to notice your mobile offering can be tough and expensive. But what can be even harder is getting them to use it more than once. Let’s face it, most of your customers are either not using your app—or worse, uninstalling it altogether. How do we know? Because data doesn’t lie. Research shows that up to 90 percent of apps are deleted after only one use.

    About 9 months ago - 0 comments - Categories: Analytics, Apps, Mobile, Strategy
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    What Macy’s is doing right (and wrong) in mobile

    Macy’s has been aggressively developing its mobile presence since 2009, before many other retailers even knew what mobile was. Since the company introduced its first mobile app, the channel has delivered continued growth in terms of session length, sales conversion rate, average order value and sales penetration to total .com sales. But it's not all going on the right path...

    About 9 months ago - 0 comments - Categories: Analytics, Apps, Brands, Mobile, Strategy
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