Marketing Tech News

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    How to get better users into your mobile app

    If you’re in the mobile business, chances are you know how much money your app generates. And you probably also know how many users have installed your app. But do you know which of your customers are your biggest spenders? Or how many of those users came as a result of your marketing efforts or, for that matter, which campaigns are actually working? There’s a good possibility you don’t know any of these answers. And if that’s the case, you’re putting your mobile business at risk.

    About 8 months, 2 weeks ago - 0 comments - Categories: Apps, Mobile, Strategy
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    Your app is dead: Why you’re losing users and revenue without even knowing it

    The mobile market is incredibly competitive. With over 20,000 apps released monthly in Apple’s App Store alone, getting customers to notice your mobile offering can be tough and expensive. But what can be even harder is getting them to use it more than once. Let’s face it, most of your customers are either not using your app—or worse, uninstalling it altogether. How do we know? Because data doesn’t lie. Research shows that up to 90 percent of apps are deleted after only one use.

    About 8 months, 4 weeks ago - 0 comments - Categories: Analytics, Apps, Mobile, Strategy
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    What Macy’s is doing right (and wrong) in mobile

    Macy’s has been aggressively developing its mobile presence since 2009, before many other retailers even knew what mobile was. Since the company introduced its first mobile app, the channel has delivered continued growth in terms of session length, sales conversion rate, average order value and sales penetration to total .com sales. But it's not all going on the right path...

    About 9 months ago - 0 comments - Categories: Analytics, Apps, Brands, Mobile, Strategy
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    How to successfully make the leap from web to mobile

    Transitioning your business into the mobile realm isn't easy. There are countless factors to consider that can make or break your endeavour. And about the only thing that's certain is that not having a mobile presence is no longer an option. If you want to succeed in this brave new world of business, engaging customers through their mobile device is critical.

    About 9 months, 1 week ago - 0 comments - Categories: Apps, Mobile, Strategy
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    Why Google’s Content Experiments API is part of the larger plan

    Many marketers who want to perform split of multivariate tests have little to no budget for it. That's the nature of the space - companies are always looking to do more with less. So when Google shut down Google Website Optimizer and launched Content Experiments inside Google Analytics, many in the space were rightly concerned...

    About 10 months, 1 week ago - 0 comments - Categories: Analytics, Apps, Developers, Google, SEO, Strategy
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    Disney shows how mobile engagement is your key to the kingdom

    Despite my first hand awareness of how mobile enhances overall customer engagement, demonstrated by the successes achieved by SoundBite clients, I was still impressed with Disney's effective use of mobile and how much it contributed to my overall experience.

    About 10 months, 2 weeks ago - 0 comments - Categories: Apps, Brands, Mobile, Strategy
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    The crUX of the matter - how do you make your app stand out?

    With mobile being the biggest thing since, well, pretty much anything, and everyone rushing to make their fortune in mobile like the dot com explosion, how do you stand out from the crowd?

    About 10 months, 2 weeks ago - 0 comments - Categories: Apps, Brands, Design, Developers, Mobile
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    Mobile apps: Are they right for your business?

    The increased use of mobile apps — more than 35 percent last year — means every small business should at least consider a mobile strategy as part of their business plan. Here are some things to consider when evaluating a mobile app for your business.

    About 1 year ago - 0 comments - Categories: Apps, Mobile, Strategy
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    Don’t Forget to Market your Mobile App


    Yes mobile apps are exciting, super exciting actually! But the reality is there are a lot of them and there are many more coming down the pipeline. Mobile apps are exactly where websites where in the mid 90′s, exploding. It is important to realize that they are growing fast...

    About 2 years, 1 month ago - 0 comments - Categories: Advertising, Apps, Mobile
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    Most Popular Android Apps by User Age: Nielsen

    Nielsen’s latest report looks at the most popular Android Apps by age in the US. The report, ‘App-Happy with Android’, states that Facebook and apps from Google (such as GMail) and the Android Market are the most popular smartphone apps among Android owners aged 18 and over in the US.

    About 2 years, 4 months ago - 0 comments - Categories: Android, Apps, Research
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