Marketing Tech News

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    Is Google Glass going to revolutionise football?

    Slowly but surely, Google Glass is making its way into the mainstream. On Sunday night, in Atletico Madrid’s match against Getafe, it was used for the first time at a football match. As Atleti edged three points closer to their first league title in 18 years, the glasses were used by their Assistant Coach Muno Burgos to get an instant stream of real-time statistics on both his team and their opposition during the match.

    About 20 hours, 19 minutes ago - 0 comments - Categories: Brands, Community, Google
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    Communications separates white boxes from white noise in SDN debate

    Software-defined networking (SDN) is a revolution going on quietly behind closed doors. However, the media buzz surrounding the technology has been growing, and it proved a hot topic at last week’s Interop conference in Las Vegas, where a number of commercial products and supporting technologies were announced.

    About 6 days, 23 hours ago - 0 comments - Categories: B2B, PR
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    Sticking with a theme: Amazon Fire TV product name review

    Amazon Fire TV is short and memorable – two qualities of a good name. It stays true to the fiery naming protocol and it immediately communicates one of the product’s points of difference from competitors: speed.

    About 1 week, 1 day ago - 0 comments - Categories: Branding, Brands, TV
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    The power of animated storytelling in content marketing

    It’s the power of narrative experiences – our stories – that is capturing the attention of linguists, psychologists, and historians alike as they search for the answer to the simple question: Why do we love stories so much?

    About 6 days, 23 hours ago - 0 comments - Categories: B2B, Blogging, Branding, Content
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    How to create a buzz-worthy social media campaign for B2B clients

    Finance. Technology. Energy. These industries can appear complex and are not always easy to understand fully or explain to others, especially through social media. As PR practitioners, our clients count on us to make their news and accomplishments jump off the page, and they increasingly expect these results via social channels.

    About 1 week, 2 days ago - 0 comments - Categories: B2B, PR, Social Media
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    How one press release got first page Google love in less than 24 hours

    There’s a lot of debate these days about whether online PR can be effective in a world of overhauled search algorithms, social media pushes, and a fast pace that generally pushes big news off the front page almost as soon as it comes about. A Naples, Florida based SEO company has evidence that there is still a place for good PR and online press releases, bringing home some excellent results for a low investment through a news release within a mere 24 hours.

    About 1 week, 6 days ago - 0 comments - Categories: Branding, PR, SEO, SME Tips
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    When longer is better: Using phrases in brand naming

    When product or company naming, I can’t tell you how many times a client will ask us for a brand name that’s as short as possible. One or two syllables. Six letters or less. Whatever. And while occasionally there are circumstances where brevity might be called for (unusual packaging constraints, for instance), sometimes (in fact, lots of times) longer is better.

    About 2 weeks ago - 0 comments - Categories: Branding, Brands, SME Tips
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    Simply visionary: Oculus Rift name review

    Oculus VR makes the Oculus Rift, an immersive, 3D gaming headset currently only available to game developers. And though Facebook has stated that Oculus VR will continue to operate largely autonomously, Mark Zuckerberg has much more ambition for the Oculus Rift headset than just videogames.

    About 2 weeks, 1 day ago - 0 comments - Categories: Branding, Brands
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    Beneath the bling: Can you back up your “brand goods?”

    Sometimes brands get a little crazy with the Bedazzler. Instead of fixing their product or service flaws, they hide behind new bright shiny logos, cool websites, clever packaging or slick ads. Or their sales landing pages scream with neon arrows, BUY NOW! blinking icons and 80-feet of testimony and schmooze. Why?

    About 2 weeks, 6 days ago - 0 comments - Categories: Branding, Brands, Content, Strategy
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    Sleeping partners: Why the media and PR make excellent bedfellows

    PR professionals need to be close to the media. We need to nurture strong relationships through understanding their needs, thinking like them, acting like them, understanding their pressures. Well, this is certainly the case here in Asia, but it turns out we may be even closer bedfellows than we thought.

    About 3 weeks ago - 0 comments - Categories: PR