Examining the many faces of content marketing for brands

Last Thursday, Aspectus PR headed to the Institute of Education’s Logan Hall near Russell Square in London for the Content Marketing Show. Organised by Kelvin Newman at Rough Agenda, the twice-yearly event examines the good, the bad and the ugly of content marketing in rapid-fire sessions delivered by professionals drawn from across the media industry.

Wearing thin: Is wearable tech an ethical nightmare for PR and comms professionals?

The CIPR hosted a debate last week at the House of Commons on the implications of wearable technology and how such devices raise ethical concerns around the potential use of the data they provide for marketing and PR purposes. However, these devices pose the same kind of challenges as many current technologies do, argues Aspectus PR’s Garry Dix.

Google ends ‘real name’ YouTube commenter policy, shuffles Google+ pack again

Last month MarketingTech noted the third birthday of Google+ with the question: Is it time to wave the white flag? It was one of the most popular articles of the month, and the sentiment certainly resonated among our community with over 50 comments. Well, Google has had another crack at modifying its problem child social network by removing its strict naming regulations and reversing a policy which Google bods admitted was “unclear.”

A call to action: Let's put an end to invisible advertising

Half of all internet advertising bought by brands is not seen by web users. It is a shocking statistic and the situation is worsening year on year, thanks to the rise of programmatic buying. The recent announcement that GroupM will soon withdraw from open AdExchanges and operate solely on private exchanges clearly demonstrates that the lack of transparency and fraud in online advertising has reached an unsustainable level. It is time for an industry-wide rethink.

Sophie Hodgson: Why women in PR need to shout louder

Women in business, women in tech, women in PR – the list of ‘awards’ for women is seemingly endless. Am I the only one who finds it all, well, a bit boring? We’re not awarding men and patting them on the back for being male and successful, so why are we doing the same to women?

Write a better video script with this one simple tactic

I’ve written every day for years. But that doesn’t make it any easier to come up with new story ideas or blog post topics on a daily basis. Writing a video script is hard. Creativity is the enemy. You need to limit yourself with boundaries and rules. That’s right – rules. Set limits. Fence in your imagination. Commit to a single format. It sounds counterintuitive, but your video script needs more structure than a word-count or run-time.

Ensuring banks use data to understand customers across all touchpoints

Integrating data insight from all channels to develop a 360-degree perspective of customers' preferences is vital to personalising service. Multichannel marketing knows this well, and as the digital age evolves, consumers expect continual cross-touchpoint recognition from organisations: banking is no exception.

Seamless customer experiences: This is retail’s digital future

The digital world has disrupted our marketing worlds and changed the way business communicates with people. Social media has opened the door to two-way conversations with data giving us a better understanding of our market and mobile making our message more accessible to the general consumer.