The Q2 APAC State of Mobile Advertising report, which has been produced in conjunction with the MMA, says that smartphone use in the Asia Pacific region in general continues to grow at a pace on par with the rest of the world with page view volume on mobile websites and apps approaching global averages.
Brands now face the pressure of not only being able to analyse vast volumes of data in the first place, but also being able to do it really quickly. By identifying relevant data quickly, companies can improve their competitiveness and the performance they deliver to customers.
Nearly £300 million a year is being lost by UK advertisers to fraudulent impressions, according to a new report.
Brands are having to up their spend to find loyal users even though app usage continues to increase, suggests the latest figures in the Fiksu Indexes.