We have forgotten who to target, how to grab their attention, what to say, where to find them, or when to communicate. It’s not always our fault. Marketing by definition is a road, a road that is nearly always under construction and not always clearly marked.
Innovation within marketing isn’t just done ‘from the top’. While it can be difficult to secure yourself time, resources and budget to be innovative with, there are steps you can take to jump on the right path.
The expansion of the subscription model into our daily lives has now stretched the definition of CRO to include customer retention and reduction of churn rate.
Marketers have always used formats such as billboards, posters, and television ads because logic dictates that if you put your message where people can see it, they’ll be more likely to become your customers. However, they’ve never been able to support these investments with hard data.