Marketers are increasingly getting better success by embracing first-party data rather than the previous norm of third-party data as they seek to provide more relevant customer experiences powered by insights from their own users.
I am going to put my neck on the line now and say it - digital is not the be-all and end-all. Online is omnipresent and will continue to play an ever-increasing part in our lives, but people love experience. Digital enhances this experience, but customers still want the human engagement.
Swipe mobile ads increase consumer engagement, according to a new study from mobile advertising agency Widespace, which shows that nearly a third (28%) more users remember a brand ad if it is a swipe compared to a static solution.
Salesforce has launched the next generation version of its Marketing Cloud, claiming to give marketers the ability to now create any journey possible.