Marketers who are not doing all they can to 'humanise' the social experience they provide to customers are missing a trick. Luckily, there is plenty that can be done to help brands stand out as authentic and have meaningful interactions online.
Programmatic is becoming more important all the time, with 71% of the advertising ecosystem now recognising that knowledge of programmatic is one of the most important capabilities that agencies will need to possess by 2020.
As with any new technological solution though, adoption of beacons has been a slow burn, and uptake has been relatively unhurried. The challenge for brands is to convince consumers to trust them and allow them to engage with them at this level.
Getting employees to push company content by sharing it through social media can often be a struggle for marketing departments but new research suggests that employees may actually be more engaged than many assume, although they aren’t necessarily being given the right tools to do so.