Search company Google has announced that it will soon be rolling out AdWords improvements to better measure in-store visits in the Estimated Total Conversions (ETC) tool.
Mergers and acquisitions (M&A) among marketing services, media and related technology companies is set to gather pace in 2015 after what has been a buoyant 2014 for the industry.
Seven new call to action buttons from Facebook for pages aim to tempt media professionals back to the value of Facebook
A new study shows the impact of bot and ad fraud on video campaigns and explains what brands can do to better protect themselves
UK marketers rated themselves less effective at content marketing this year versus last year, according to the third annual Trends report from the Content Marketing Institute (CMI), produced in partnership with the UK Direct Marketing Association.
There were many big changes in 2014 in the world of marketing technology. However the one that really stands out for me was the bold and high profile acquisitions of specialist email businesses made by some of the biggest players in CRM.
Video’s impressive rise as a marketing channel is one of 2014’s success stories, but its comparative performance with other channels has not been analysed until now.
Sony shuns brand appeal to take advantage of crowd sourcing and viral marketing to gauge demand for a new product.
There are ways to ensure marketers are not fumbling in the dark when it comes to getting the most out of using emotion in their marketing campaigns.
The amount of advertising spend on mobile and the internet has exploded in the last year alone, and such growth will continue, according to research from the Advertising Association/Warc.
Search engine Yandex is giving enterprise businesses the chance to use its machine-learning technologies to transform unstructured data into valuable insights.