It’s a very straightforward question but one that is difficult to answer, particularly as the dust is nowhere near settling. We probably won’t know with any accuracy for months, even years.
Oracle Marketing Cloud's senior director of EMEA marketing Sylvia Jensen writes about how she thinks the creative marketing industry has changed over the past year and why so many tech companies are appearing at Cannes.
Yahoo-owned social platform Tumblr has partnered up with YouTube, YouNow, Kanvas and Upclose to launch Live Video.
During the Digital Marketing World Forum in London recently, Georgina Goode outlined what the GDS is doing around social media and consumer experience for GOV.UK, with lessons for all marketers.