Marketing Tech News

As a business owner, protecting your brand should be your top priority. When you're starting a company it's a good idea to take the appropriate legal steps to make sure your business is off to a good start. This is true for any company, especially today where companies can experience all sorts of issues online that they wouldn't have faced years ago.

Facebook and Twitter have both become integral parts of many web users' digital lives, whether they are accessed on the best ultrabook or the humble office PC, or even on smartphones and tablets. Consequently, both social media sites are also vital in a business context, offering companies the opportunity to reach millions of potential customers. Each however has particular strengths and weaknesses, and therefore needs to be used differently to help generate profits.

If you are not using Google Analytics on your website then you must be sleeping under a rock! GA has become a crucial data tool when analyzing and tracking website traffic & movement. Everyone from small mom & pop organizations to enterprise level businesses are using Google Analytics to make better, smarter marketing decisions. Google produced this video to showcase how one large organization uses Google Analytics to understand their audience and how they navigate through their website.

When it comes to building an online presence, the savviest of social folk know that to stay ahead in today's evolving social media landscape, you must engage with key industry influencers. Have you ever tried to buy Facebook fans or Twitter followers? You've found little or no traction, right? Right. That's because it's pointless. You can't buy affection and engagement.

A new piece of research from Royal Pingdom has come back with a perhaps unsurprising conclusion; WordPress is the most popular blogging platform – but more interestingly, its dominance is growing. The researchers analysed the top 100 blogs from Technorati and assessed which platform was on which – and it transpires that over half (52%) were on WordPress, a number up from 48% in 2012.

A few weeks ago, we noticed that a few other major businesses are...well...less than happy to respond to customer queries in a polite, helpful manner, particularly when there's a negative slant to them. One of the most recent examples of this was at Cineworld.

Companies that rely on big data have multiple sources to get insights from, and not just what they collect on their website. Big data is big because it's rich and diverse, putting together thousands of data sources that when crossed and analysed can bring up consumption patterns impossible for a human mind to spot.

Over the past few years, internet memes have been growing in popularity among social media websites. Some have found huge success, while others quickly faded into internet obscurity. A recent study decided to look into what turns a meme into a success or a failure, with the hope of predicting the next popular meme.