Social media can be a tough nut to crack for many marketers, so it's only right to look to the experts for help when you're stuck. At the Online Influence conference in Bristol recently, we heard from one such expert, the head of social for BBC Wales, Owen Williams.
A covert sales pitch no longer cuts it in a content-saturated marketplace, and astute consumers are forcing brands to work harder to generate meaningful engagement.
With a name like RTB (real time bidding), you can understand why CMOs assume that the whole programmatic process happens instantaneously.
Many analysts and industry leaders have cited that an increase in programmatic buying of ads has been a significant cause of the decrease in viewability levels. But is the UK really falling behind when it comes to viewability?