Ad fraud hits video campaigns

A new study shows the impact of bot and ad fraud on video campaigns and explains what brands can do to better protect themselves

The evolution of email and CRM in 2014

There were many big changes in 2014 in the world of marketing technology. However the one that really stands out for me was the bold and high profile acquisitions of specialist email businesses made by some of the biggest players in CRM.

Mobile and internet see highest ad spend

The amount of advertising spend on mobile and the internet has exploded in the last year alone, and such growth will continue, according to research from the Advertising Association/Warc.