imperson's personality based bots are working for the likes of Universal and Disney, and now they've opened up their tech to enterprises. But what does it do differently to a normal bot? We spoke to the company's CTO to find out.
Measuring ROI isn't always easy. Adam Oldfield of Force24 outlines what you need to do to stay ahead of the curve.
Founder and director of creative agency WATERS shares her experience of leading an expanding team, as well providing insight into her recruitment process and how the company invests in its staff.
The days are long gone when companies didn’t need to personalise and they could still be successful. Personalisation in 2016 needs to go one step further.