More than two thirds of retail executives polled by JDA Software Group and PricewaterhouseCoopers (PwC) say they plan to increase their technology investments to enhance their customer experience.
Content: it's what every marketing team worth its salt lives by. But focusing on quality over quantity needs to be the defining factor.
"Influencer marketing is one of the most promising and underappreciated disciplines in the digital marketing mix," writes Brian Solis. But what are the trends underpinning it?
When it comes to customer experience, the temptation to dwell on disasters that took place in the preceding 12 months can prove too strong.