I’ve often written about the damage that can be caused, when you push your marketing at people. No matter how great your product or service is, how great your offer is or how good your intentions are, people hate having things forced upon them. Apple learned this recently, with a poorly judged marketing decision to help promote their new iPhones.
Telecoms provider TalkTalk has unleashed its latest billboard campaign specifically targeting its TV packages – with a more than apparent nod to rivals Virgin Media. The billboards are being rolled across almost 20 sites in London, including a six sheet banner at Euston Station.
A new set of research data released by CloudSense has revealed that the trend for users accessing free news content is inexorable – and concludes publishers need to do more to monetise their content. Haven't we heard this before though?
Google has made it very obvious that in order to succeed at SEO you need to be producing high quality content that is targeted to your audience. One of the best ways to ensure that you are creating this specialist content is to write for a specific persona. Logically speaking, this makes sense as you are writing for a tailored group of people who will be interested in your products...
More mobile shoppers are clicking on ads, according to the latest study from call management provider Telmetrics. One in three consumers see mobile ads as helpful and informative, according to the report, which represents a spike of 76% from this time last year.
The latest research data which filled our inbox has shown that iPhone users are most likely to be fans of Brad Pitt, prefers crime movies, drives a BMW and drinks bottled water. The figures are taken from digital advertising intelligence firm Exponential, who analysed ‘anonymous’ consumer viewing habits of 1.7 million Britons.
One only has to turn on a 24 hour news channel to see that everyone today can be a ‘journalist’. We are in the ‘what’s the reaction like over Twitter?’ era. Therefore, the temptation for a brand, because of the social channels available to them, is to become the editor-in-chief. It is easy to see why: the sheer breadth of social channels available provide a far more accessible way of getting messages out there.
Microsoft has announced it is to rebrand MSN, bringing the service forward as a new site featuring Bing apps such as News, Sports and Travel. The new MSN moves into preview mode today, with a glut of new features.
Gone in 6.0 seconds: here are some of the automotive industry's best Vines.
After months, possibly years, of planning and significant investment, something outside of a sponsor brand’s control may suddenly throw a spanner in the works. So what happens now? How do brands ensure they are flexible enough to re-think a pre-planned strategy and react quickly to threats from competitor brands?
Did you know that there are a number of prescient parallels between the world of online marketing and the bloody streets of David Simon's Baltimore?