By the end of this year advertiser spend on mobile ads will have overtaken that of mobile, according to a new report, meaning that advertisers must have a cross channel strategy if they want to ensure their message gets through.
While the Apple Watch is dominating the headlines right now, the larger class of wearables are going to trigger widespread shifts in consumer behaviours up and down the customer journey. The question for marketers is how wearables will change the mobile marketing landscape.
NBTY Europe, which owns Holland & Barrett and GNC in the UK, launched a digital transformation project, aimed at modernising its operations and to help it better use customer data to understand the behaviour of its customers and decisions it should make to modernise its business both on and offline.
Ten years after you probably first heard the words ‘Web 2.0’, why is it that so few brands and retailers have really implemented full social commerce?