Video is becoming more and more important to content marketing. More often than not, a quick video pitch will last far longer in the memory than a block of text or a generic press release. Some companies are doing video very well. Plenty more, though, are making a right pig’s ear of it.
Social media, however, can be used for more than just brand awareness. The emerging trend of social CRM has forward-thinking marketers using the likes of Twitter and Facebook as a sales lead generation tool.
A report released by Adobe and PageFair has revealed that the use of adblocking software is accelerating rapidly, with some demographics more likely than others to nix the rogue adverts. 2013 saw the number of users who use ad blocker software more than double globally, from 54 million to 121 million. As of June this year, the number stands at approximately 144 million.
Here we outline six of the best video marketing campaigns for technology brands and talk about what makes them grab the attention of audiences.
We’ve all heard the maxim that content is king. For marketing managers with advertising budget to blow, then it’s an important piece of advice, whether you’re creating a banner ad or going native. More recently however, it’s not just been about the content.
Video advertising group Ebuzzing & Teads has rebranded to Teads, in a strategic move towards programmatic advertising. The two firms merged earlier this year, combining Ebuzzing’s video advertising solutions with Teads’ video ad management side supply platform (SSP).
Digital advertising giants are currently in the middle of a gold rush to find a new cross-device solution whilst their tried and tested currency, the cookie is quickly crumbling. A search for the demise of the cookie within any ad tech news site will pull up numerous articles on the decreasing value of a 3rd party cookie and will highlight new device ID technology and cross device user experiences being created by the likes of Google, Facebook, eBay, Amazon and more.
Here’s an interesting new mobile app release: Journey HQ is trying to get to the bottom of customer journeys, decision making and buying patterns by getting users to fill in information as they go along. The USP is simple. Most industry market research never fails to have two ingredients: questions and question-setters. Journey HQ gets rid of both.
Put the word ‘banks’ into Google News, and you get a steady stream of stories. Today’s headlines include “Cautious clients keep hopes low for investment banking” (Reuters), “Chinese banks shun depositors as rules bite”, and “IMF calls for shake-up of bank executive pay” (both FT). What have they all got in common? They’re all negative stories.
"You are not a product." Meet Ello. With a declaration of intent this new, hip, invite-only social network has gotten plenty of traction over the past weeks for one key reason: it is fiercely opposed to brand dollars. But is it possible to have a utopian, ad and brand-free social network?
The best charities disrupt the conventional way things are done by acting like challenger brands. The whole purpose of a charity, after all, is to upset the status quo. I think we can learn a lot from them; their agility, passion and single-purpose pursuit of clear objectives.