The vast majority of companies are aware that, in the social age, mistakes they make could have nightmarish consequences if it gets picked up. Take Kenneth Cole’s tweet using the hashtag #Cairo back in 2011, oblivious to the protests in Egypt. That’s just the tip of the iceberg. A new report from MSL Group, entitled “Reputation: With or without you”, has found that most firms (86%) are thinking about different approaches to building their brand and maintaining their reputation.
Social media, however, can be used for more than just brand awareness. The emerging trend of social CRM has forward-thinking marketers using the likes of Twitter and Facebook as a sales lead generation tool.
Financial services companies are improving their customer experience while supermarkets are suffering a brand identity crisis, according to the latest research from Nunwood. The yearly Customer Experience Excellence report sees several success stories in the financial space, with First Direct taking top spot, from third last year, and Nationwide, Skipton and M&S Bank all making the top 20.
Lego has released a statement confirming it will not renew its partnership deal with oil firm Shell, after a series of attacks from Greenpeace regarding Shell’s proposed plans to drill for oil in the Arctic.
Apple has been ranked the top global brand for the second year running, according to a report from Interbrand. The top five brands remains unchanged from the year before, indicating an entrenched ecosystem. Google and Coca-Cola took the silver and bronze medals respectively, while IBM and Microsoft rounded off the top five.
A report released by Adobe and PageFair has revealed that the use of adblocking software is accelerating rapidly, with some demographics more likely than others to nix the rogue adverts. 2013 saw the number of users who use ad blocker software more than double globally, from 54 million to 121 million. As of June this year, the number stands at approximately 144 million.
Here we outline six of the best video marketing campaigns for technology brands and talk about what makes them grab the attention of audiences.
We’ve all heard the maxim that content is king. For marketing managers with advertising budget to blow, then it’s an important piece of advice, whether you’re creating a banner ad or going native. More recently however, it’s not just been about the content.
Video advertising group Ebuzzing & Teads has rebranded to Teads, in a strategic move towards programmatic advertising. The two firms merged earlier this year, combining Ebuzzing’s video advertising solutions with Teads’ video ad management side supply platform (SSP).
Digital advertising giants are currently in the middle of a gold rush to find a new cross-device solution whilst their tried and tested currency, the cookie is quickly crumbling. A search for the demise of the cookie within any ad tech news site will pull up numerous articles on the decreasing value of a 3rd party cookie and will highlight new device ID technology and cross device user experiences being created by the likes of Google, Facebook, eBay, Amazon and more.
Here’s an interesting new mobile app release: Journey HQ is trying to get to the bottom of customer journeys, decision making and buying patterns by getting users to fill in information as they go along. The USP is simple. Most industry market research never fails to have two ingredients: questions and question-setters. Journey HQ gets rid of both.