Put the word ‘banks’ into Google News, and you get a steady stream of stories. Today’s headlines include “Cautious clients keep hopes low for investment banking” (Reuters), “Chinese banks shun depositors as rules bite”, and “IMF calls for shake-up of bank executive pay” (both FT). What have they all got in common? They’re all negative stories.
Audio content sharing provider audioBoo has rebranded and changed name to audioBoom, alongside putting together an iOS mobile app which works across all iDevices. Why the name change? It’s a simple one letter addition, but it works on more than one level.
It seems not even a PR disaster involving the latest U2 album can stop Apple. The Cupertino firm has again topped the charts as the coolest brand in Britain, according to the latest study from CoolBrands. Four of this year’s top five also made that position last year, with Apple ahead of Aston Martin (#2), Nike (#3) and Glastonbury (#5).
I’ve often written about the damage that can be caused, when you push your marketing at people. No matter how great your product or service is, how great your offer is or how good your intentions are, people hate having things forced upon them. Apple learned this recently, with a poorly judged marketing decision to help promote their new iPhones.
Water brand Evian has teamed up with Sanrio, the Mr Men and Little Miss parent company, to create a brand new Mr Man character – ‘Mr Glug’.
Instagram is in the process of rolling out sponsored content and advertising alongside its regular content to UK users, according to a BBC report. The adverts, which have already been launched in the US, will aim to be “as natural to Instagram as the photos and videos [users] enjoy from brands who are already using Instagram”, according to a spokesperson.
We’ve all heard it many times – content is king. This is undeniably a valid fact. Your marketing teams have to create masses of good content, and do so often, to feed your social media activities. Without this regular (and valuable) content, social media simply cannot survive. But this is just the tip of the iceberg. Is content production really the only issue you have?
One of the biggest complaints about Microsoft in recent years is that the company is slow to take advantage of new trends. This is something which appears to have now changed. Windows Phone is the perfect example of this, but even if Microsoft had been quicker off the mark, would their reputation have held them back?
Musician, entrepreneur and general techie will.i.am has today unveiled his eyewear brand, ill.i Optics, with a promotional video and campaign as part of the launch.
Coca-Cola’s effective marketing techniques show how they have cleverly targeted college students by using their product to create new friendships, to help students communicate and interact with their fellow peers.
Telecoms provider TalkTalk has unleashed its latest billboard campaign specifically targeting its TV packages – with a more than apparent nod to rivals Virgin Media. The billboards are being rolled across almost 20 sites in London, including a six sheet banner at Euston Station.