Targeting key influencers on social media to help get a marketing message out is a tactic that is proving successful for brands, but consumers are beginning to realise just how vital they are to this strategy.
Imagine a world wide web without popups, banners, prerolls and takeovers. As a marketer it is a difficult environment to fathom from a monetisation perspective, but it is a concept Google is investigating with the launch of Contributor.
Adobe has rolled out support for iBeacon in the latest batch of updates to its Adobe Marketing Cloud product, making it possible for marketers to target content using the location of shoppers.
Salesforce is doing its best to eradicate any silos between departments with this new iteration of Social Studio.
Modern marketers are split into distinct factions when it comes to their strategies, channels and skills. Each faction has something to bring to the table, but do these marketers span the full spectrum of skills needed to help their businesses flourish in the digital revolution?
Samsung has announced mobile communications solution Proximity, a rival to Apple’s iBeacon, but could the requirement of a different beacon technology for each handset manufacturer cause problems for retailers?
Digital marketing managers are finding themselves almost completely submerged by additional responsibilities, according to a new study from ad management platform Marin Software.
Mobile and print-based advertising may serve to slightly contrasting audiences, but there are similarities in how the readers of each platform react to marketing.
Most people look at personalisation marketing as a new and recent addition to the digital marketing mix, but this is an incorrect and dated view.
Marketers’ hunger for chart-based imagery of their industry can be seen through the availability of Lumascape charts and now analyst firm Real Story Group has joined the party with an update to its marketing technology vendor map.
Nationwide, Domino’s and Birds Eye have taken part in mobile advertising measurement trials on a selection of Sky’s websites, with the results now being made public.