Many factors are behind the continued growth of online sales – more reliable internet access, the development of mobile as a channel, the importance of convenience in retail, to name a few examples – and the juggernaut that is online retail shows no signs of slowing. But are retailers prepared?
Do you remember the days when your customers focussed solely on one medium which meant that connecting with them was relatively easy? In today’s world of multi-screening this concept is no more. Instead a new survey from Microsoft Advertising suggests that 86% of British consumers are now multiscreening when watching TV, gaming or browsing the web.
Advertisers that focus on clickbait email subject lines that overly sensationalise the content of their email marketing messages are failing according to a new study from data solutions provider Return Path.
The way we measure and attribute return on investment is changing, which has many marketers caught in a strange no-man’s-land of measurement. It’s time to break some myths about social marketing ROI and unleash the value of social.