Apple retains title as coolest brand in CoolBrands ranking

It seems not even a PR disaster involving the latest U2 album can stop Apple. The Cupertino firm has again topped the charts as the coolest brand in Britain, according to the latest study from CoolBrands. Four of this year’s top five also made that position last year, with Apple ahead of Aston Martin (#2), Nike (#3) and Glastonbury (#5).

Songs of Innocence: The Apple gift that backfired horribly

I’ve often written about the damage that can be caused, when you push your marketing at people. No matter how great your product or service is, how great your offer is or how good your intentions are, people hate having things forced upon them. Apple learned this recently, with a poorly judged marketing decision to help promote their new iPhones.

Instagram confirms UK ads are on their way

Instagram is in the process of rolling out sponsored content and advertising alongside its regular content to UK users, according to a BBC report. The adverts, which have already been launched in the US, will aim to be “as natural to Instagram as the photos and videos [users] enjoy from brands who are already using Instagram”, according to a spokesperson.

If content is king, content distribution is definitely queen

We’ve all heard it many times – content is king. This is undeniably a valid fact. Your marketing teams have to create masses of good content, and do so often, to feed your social media activities. Without this regular (and valuable) content, social media simply cannot survive. But this is just the tip of the iceberg. Is content production really the only issue you have?

Microsoft’s branding: The ship has caught sail, but can it repair its hull?

One of the biggest complaints about Microsoft in recent years is that the company is slow to take advantage of new trends. This is something which appears to have now changed. Windows Phone is the perfect example of this, but even if Microsoft had been quicker off the mark, would their reputation have held them back?

TalkTalk unveils latest billboard campaign for TV offering

Telecoms provider TalkTalk has unleashed its latest billboard campaign specifically targeting its TV packages – with a more than apparent nod to rivals Virgin Media. The billboards are being rolled across almost 20 sites in London, including a six sheet banner at Euston Station.