Videos will account for half of all internet traffic by 2019 and yet many brands are still not doing enough to maximise their potential as an advertising medium, according to a new report from L2.
You might think you're a social media guru. Your brand might have even amassed a quarter of a million followers. But what is all this worth, if your followers don't care about what you're saying?
There have been conflicting reports over the growth of the adtech industry in recent months. Is it shrinkage, or simply slowdown?
It didn't take long for the C-suite to cotton on to the lack of business strategy when social media first hit the scene. Marketers suddenly found themselves being asked to justify dedicating expensive resources to social media efforts - and here we are today, struggling with the exact same questions.