In Europe, there are reportedly 13.5 million users of adblock software, and this number is only increasing as more platforms add support for adblocking - so how can brands reach an audience who are starting to switch off?
As automation and machine learning advances, a marketer’s role has changed within the industry. Having the technical ability to respond to evolving customer conversations is crucial but failing to offer any new content can be a one-way ticket to relationship stagnation.
I believe that we need to start with a shift in mindset; rather than focusing solely channels, marketers must look to invert their thinking from channel-first, to consumer-first.
Given personalisation as we currently know it is well into its late majority lifecycle, what is the next big tech trend marketers need to be aware of?