Global spend on Facebook advertising has rocketed by 114% year on year for the second quarter of this year according to new data from Kenshoo.
Marketers and sales people aren’t working closely enough together in organisations to maximise the opportunities of their marketing, a new study shows.
The average spend of the top 100 advertisers on YouTube, as defined by media spend, has risen 60%. The study also shows the increasing importance of video ads with the number of advertisers investing in video ads up 40% year on year.
For marketers struggling to make sense of information and properly manage multiple campaigns a new tool has launched this week that its owners claim will simplify the job.