The assumption that adblocking is the domain of tech-savvy young audiences no longer holds true. Adblocking is part of the new digital advertising ecosystem norm.
The use of predictive analytics has increased steadily over the past few years as marketers see the value in investing in this trend.
Time and time again, brands are burned by jumping too quickly onto the next big thing only to watch it fade away. Not so with Medium, the blogging platform founded by Twitter co-founder Evan Williams in 2012.
Nick Keating, director EMEA, BounceX, outlines how businesses can now put the ‘individual’ and the ‘connection’ back into marketing strategies and why people-based marketing will succeed where Personalisation has struggled to deliver.