Nine out of 10 respondents admit they have turned to a competitor site if they are left wanting from their mobile experience, according to a brand loyalty study published today by Netbiscuits.
Social media, however, can be used for more than just brand awareness. The emerging trend of social CRM has forward-thinking marketers using the likes of Twitter and Facebook as a sales lead generation tool.
With the rise of social media and digital marketing, CMOs are turning to cloud technologies with agile and cost effective CRM systems that enhance customer satisfaction, automate processes and lower time to market. This shift has seen CMOs having a greater say on how the IT budget is spent, and Gartner has predicted that by 2017 the CMO will spend more on IT than the CIO.
This week, National Customer Service Week, presents an opportunity for customer service teams to showcase the people, systems and processes that come together to provide a seamless customer journey. The week is also an opportunity to reflect on why some companies are lagging behind, and the hurdles they need to overcome to transform negative customer experiences into positive ones, build their Net Promoter Scores and turn concerned customers into brand advocates.
Financial services companies are improving their customer experience while supermarkets are suffering a brand identity crisis, according to the latest research from Nunwood. The yearly Customer Experience Excellence report sees several success stories in the financial space, with First Direct taking top spot, from third last year, and Nationwide, Skipton and M&S Bank all making the top 20.
Lego has released a statement confirming it will not renew its partnership deal with oil firm Shell, after a series of attacks from Greenpeace regarding Shell’s proposed plans to drill for oil in the Arctic.
Apple has been ranked the top global brand for the second year running, according to a report from Interbrand. The top five brands remains unchanged from the year before, indicating an entrenched ecosystem. Google and Coca-Cola took the silver and bronze medals respectively, while IBM and Microsoft rounded off the top five.
A report released by Adobe and PageFair has revealed that the use of adblocking software is accelerating rapidly, with some demographics more likely than others to nix the rogue adverts. 2013 saw the number of users who use ad blocker software more than double globally, from 54 million to 121 million. As of June this year, the number stands at approximately 144 million.
Here we outline six of the best video marketing campaigns for technology brands and talk about what makes them grab the attention of audiences.
We’ve all heard the maxim that content is king. For marketing managers with advertising budget to blow, then it’s an important piece of advice, whether you’re creating a banner ad or going native. More recently however, it’s not just been about the content.
Video advertising group Ebuzzing & Teads has rebranded to Teads, in a strategic move towards programmatic advertising. The two firms merged earlier this year, combining Ebuzzing’s video advertising solutions with Teads’ video ad management side supply platform (SSP).