Marketing Tech News

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    How to make your company’s webcasts a must see

    Jake Ward

    Companies across the globe are directly reaching their target audience via webcasting. However, whilst some are ensuring they are getting many viewers, who watch for extended periods of time, others are clearly lagging behind. How do you make your webcasts a must see?

    About 3 days, 18 hours ago - 0 comments - Categories: B2B, Video
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    CISAC’s Eric Baptiste: Why intellectual property is a universal, human rights concept

    James Bourne

    The issue of intellectual property for creative artists in the YouTube, Spotify-oriented age has never been more pronounced. Eric Baptiste is the newly elected chairperson of the board of directors at CISAC (International Confederation of Societies of Authors and Composers.) Having served on the board for four years and previously been chief executive, he’s aware of the concerns that creative artists have.

    About 6 days, 12 hours ago - 0 comments - Categories: Branding, Community, Interview
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    AA, Google and Johnson’s Baby score strongly in UK’s most trusted brands

    James Bourne

    The AA has been named as the most trusted brand among British consumers, according to a new survey released by agency Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R). The research, of over 3000 people in the UK, was conducted using the company’s BrandAsset Valuator technology.

    About 1 week ago - 0 comments - Categories: Branding, Brands, Community
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    Communications separates white boxes from white noise in SDN debate

    Alastair Turner

    Software-defined networking (SDN) is a revolution going on quietly behind closed doors. However, the media buzz surrounding the technology has been growing, and it proved a hot topic at last week’s Interop conference in Las Vegas, where a number of commercial products and supporting technologies were announced.

    About 1 week ago - 0 comments - Categories: B2B, PR
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    The power of animated storytelling in content marketing

    Homebaked Films

    It’s the power of narrative experiences – our stories – that is capturing the attention of linguists, psychologists, and historians alike as they search for the answer to the simple question: Why do we love stories so much?

    About 1 week ago - 0 comments - Categories: B2B, Blogging, Branding, Content
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    Santander awarded LatAm ‘record breaking brand’ gong for football campaign

    James Bourne

    Santander Group has taken the ‘Record Breaking Brand’ award by Guinness World Records at its Global Festival of Media in Rome following a successful football-based campaign. The bank put together an integrated campaign in Latin America in order to find the most passionate and knowledgeable football fan, which attracted over 1.1 million players and set a record for the largest sports trivia competition.

    About 1 week, 1 day ago - 0 comments - Categories: Branding, Brands
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    Sticking with a theme: Amazon Fire TV product name review

    CatchWordBranding

    Amazon Fire TV is short and memorable – two qualities of a good name. It stays true to the fiery naming protocol and it immediately communicates one of the product’s points of difference from competitors: speed.

    About 1 week, 2 days ago - 0 comments - Categories: Branding, Brands, TV
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    How to create a buzz-worthy social media campaign for B2B clients

    Alastair Turner

    Finance. Technology. Energy. These industries can appear complex and are not always easy to understand fully or explain to others, especially through social media. As PR practitioners, our clients count on us to make their news and accomplishments jump off the page, and they increasingly expect these results via social channels.

    About 1 week, 3 days ago - 0 comments - Categories: B2B, PR, Social Media
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    Microsoft pens deal with Entertainment One UK for film promotion

    James Bourne

    Microsoft Advertising has announced a year-long strategic partnership with Entertainment One UK (eOne UK) to deliver new film launches across the Microsoft platform ecosystem.

    About 1 week, 3 days ago - 0 comments - Categories: Advertising, Affiliate, Brands, Partnerships
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    How one press release got first page Google love in less than 24 hours

    Maciej Fita

    There’s a lot of debate these days about whether online PR can be effective in a world of overhauled search algorithms, social media pushes, and a fast pace that generally pushes big news off the front page almost as soon as it comes about. A Naples, Florida based SEO company has evidence that there is still a place for good PR and online press releases, bringing home some excellent results for a low investment through a news release within a mere 24 hours.

    About 1 week, 6 days ago - 0 comments - Categories: Branding, PR, SEO, SME Tips